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‘Communication’ is one of the most necessary attributes of human existence. We talk, express our emotions, and even when we’re not verbally expressing our thoughts, we are, in fact, doing it unintentionally throughout our existence. Communicating is important for existing and developing meaningful relationships or just expression.

Even scientists haven’t yet concluded the exact timeline and mode of primaeval human communication. The earliest discovered communication forms were drawings on animal skins, pottery, cave walls, and wood. Interesting. Isn’t it? US humans somehow have a natural affinity to communicate with one another.

A long-term strategy for internal communications
between the employees and the management
doesn’t exist in nearly 60 per cent of organisations.

Now, 40,000-years later, we have stepped into a new communication form, “corporate communication”. The unit EDEC 202 prepares you for exactly that. It is designed to help students improve their language and communication skills through written and spoken practice.

This unit provides an in-depth guide to workplace communication. All the lexicons, grammar, and technical knowledge you may require for formal communication - verbal or written are incorporated into the unit. The objective is to teach students corporate communication for their work-life and help them understand the importance of the principles of effective communication.

the 7 principles of effective communication

What are the Fundamental Principles of Communication?

Not all communication forms can be effective or complete; there are always certain gaps when conveying information or sharing knowledge. Communication is complete when it goes both ways; delivering ideas and not listening to suggestions may result in multiple lacking areas in the final strategy. The following principles are important concepts you will learn in EDEC 202- Effective Communication.

1. Clarity

The first and the most important aspect of effective communication is making the objective clear. Be clear and concise about the key elements of the message and the added elements like tips, caution, tone,ect. It should be hed to clarify the idea to one or more audience members.

2. Attention

Communication is a two-way activity; it is incomplete without getting a reply or an acknowledgement of the conversation. Being an attentive listener is also necessary to make communication effective. Next time, speak, wait, listen and then reply. Doing so will make the other party feel involved.

3. Consistency

Another important principle of effective communication is consistency. The workplace's strategies, messages, and policies should be consistently communicated among the employees and the organisation. Any gaps in delivering suggestions or implementation can be due to inconsistent communication, which further affects the company's productivity.

4. Timeline

The best way of precisely communicating is to keep the conversation time-bound and concise. In some cases, the conversation may not finish within a period due to the inconclusive nature of the theme. Yet, it is advisable always to plan a time for the topics to be discussed.

5. Adequacy

The data or the ideas shared with the audience should be complete, and it should cover enough material to offer adequate information to implement future action. Incomplete information or inadequate discussion results in the listener facing difficulty understanding the final objective.

6. Feedback

Offering or receiving feedback is important for a communication process, be it at the workplace or even in daily conversations. You will receive various feedback and may also have to convey some to other participants. Feedback aims to help individuals improve and enhance their professional practices.

7. Informality

Formal conversations aren't the only way to convey ideas efficiently; you may maintain informal communication with your direct supervisor or team members to support healthy communication practices and team bonding. Informal conversations should only be initiated with a mutual understanding.

Over 72 per cent of the employees have reported that
they don't completely comprehend the organisational
objectives due to a lack of proper communication.
William Schiemann, in his book Performance Management.

These are the seven major principles of effective communication in EDEC 202. You will have to go through various forms of communication throughout your life, especially in work-life; make sure you comprehend these principles well and encompass them in future conversations.

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Why is Effective Communication More Necessary than Ever in the Current Corporate World?

Team building

Establishing the right dynamics in a team is necessary for good teamwork. It can be achieved majorly through effective communication since remote working has become a necessity due to adverse circumstances. Virtual meetings can only deliver the requirement, yet proper communication is necessary to keep the team united regardless of the distance.

Safe space for expression

Every team member has varying suggestions or ideas during a meeting, and all such ideas deserve to be heard. Including all team members in a discussion offering a platform for expression can only be achieved through listening soundly and expressing freely. One of the principles of effective communication includes listening, and it is a must for every voice to be heard.


New strategies and effective operations can only be achieved through communicating properly. Every innovation was once an idea, and it only came to life through the ones who listened and suggested improvements. The innovative process can be effectively executed through communication and discussion.


New join-ee or a veteran, there's always space for improvement. Regardless of their status quo, every member of a team can grow in their job and personal life through support from their teammates. It requires various communication and mutual understanding through meaningful conversions.

Effective management

Team managers are tasked to monitor and analyse each team member's performance and resolve their queries. Effective management requires effective communication. Suggesting the best solution and listening to the issues are also important.

As per the reports published by,
33 percent of individuals feel that a lack of
honest communication at the workplace lowers
their morale.

Remote working is the new black in a world where unforeseen global issues are becoming more common. The covid crisis has resulted in teams working from home and communicating through online mediums, and there's only so much one can decipher from a 15 x 17-inch screen.

Hence, there are greater requirements for implementing effective communication methods. EDEC 202 Effective Communication is a unit that teaches you the same. Get expert insight on more such benefits and the need for communication at the workplace in this unit.

why is effective communication important

How Can Teams Improve the Communication Process?

Based on a study conducted by Queens University, 39 per cent of the employees at a workplace feel there's a lack of collaborative team effort in the workplace. Teamwork is the building block of any organisation, and the overall productivity of a company depends on the collaborative efforts of each team member. Hence to improve team communication, here are a few tips to follow:

  • Purposeful Communication is especially necessary for virtual meetings and remote working. Teams need to improve the quality of the meetings; concise meetings can help meet daily KRAs than long meetings that take long to conclude.
  • Focus on making the meeting more productive than lengthy. Focus on the key points of the meeting and try not to swerve from them.
  • Individual interactions are necessary for each team member to beat any unnecessary friction or misunderstandings. Avoid very personal and sensitive conversations during such interactions.
  • All the channels for communication - email, text message, voice call, ect should be active and accessible to all the team members.
  • Progress Updates should be delivered regularly with a silver lining as it entails future progress and accountability in the team.

Nearly 71 per cent of managers felt their
meetings were unproductive and pointless
in a study conducted by the University of
North Carolina.

The various principles of effective communication require a sound knowledge of workplace ethics, learning from experience and, of course, a large amount of patience. You may learn throughout your university life, but nothing can prepare you for the various personalities and ideas you may encounter throughout your professional life. Remember to listen, comprehend, and reply for effective communication comprises all three.

Management studies are more of implied learning than theoretical; you will get the chance to move to the implementation part. However, you must complete the assignment that remains incomplete on your desk before that. Researching issues or lack of proper resources, whatever your trouble might be, our experts can help resolve them all. Just fill out the enrollment form to get management assignment help and free academic resources.

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