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Advantages of Under Armour

  • Under Armour's vast brand range – product diversification has significantly boosted the corporation's reputation. The corporation isn't reliant on a particular niche item. The Under Armour Company has expanded beyond footwear to encompass clothes, accessories, and various other products. The institution's wide manufacturing variety has eliminated the possibility of collapse.
  • Channels of Circulation – What our case study helpexperts say is that the partners are enticed to engage in Under Armour's firm by its incredible production system and rapid expansion. This accomplishment could be attributed to Under Armour's innovative strategy of functioning through several transmission channels with shops all over the world.
  • The Benefits of Using Virtual Applications - Under Armour is transforming its items digitally with the assistance of applications like MapMyFitness and other sophisticated applications. This has significantly boosted its revenue, enabling it to diversify its assets and develop to improve its economic ability.
  • Product Recognition - According to reports from 2017, Under Armour was ranked as the world's fifth-most lucrative corporate trademark. Client awareness of its business has resulted in a significant sense of originality and dependability.

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Disadvantages of Under Armour Minimal Operating Representation

The business still has a small worldwide exposure. Its North American divisions provide 83 per cent of its profits, completely relying on the American industry.

  • High Capital Spending - Under Armour has drawbacks due to its propensity for taking risks with its excessive capital spending. It spent $847 477,000 and $153 312,000 in the last two years, respectively. This expenditure is beneficial since it increases earnings.

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The danger of Under Armour

As per our Under Armour Case Study Help experts, Political polarisation poses a significant risk to Under Armour, embroiled in a dispute with the administration. Kevin Plank, the CEO of Under Armour, first backed but later resigned as his activities became public. This debate hasn't died down anymore.

  • Rising Competitive — Its main rivals, Nike and Adidas, have a stronger brand and have more international operating expertise.

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Important FAQs Answered By Our Case Study Help Experts

What is the name of the firm that owns Under Armour?

Under Armour, Inc. is a footwear, sports, and general clothes manufacturer based in the United States.

What does Under Armour stand for?

Under Armour was formed with an objective: to improve the lives of all athletes through enthusiasm, creativity, and an unwavering commitment to technology. Under Armour is now a global leader in developing, marketing, and distributing licensed exercise clothes, footwear, and technology.

What are the strategic strengths of Under Armour?

Under Armour achieved a long-term comparative edge by combining concrete assets such as innovation and administrative processes with intangible elements such as innovative advertising strategies and practical employee skills.

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