• Subject Name : Management

Empirical Study of Applying Narrative Theory to Graphic Design Courses

Introduction to Visual Communication Design

Visual communication can be defined as the transmission of ideas and information by using symbols, images, and graphical representation to effectively and efficiently create meaning out of it towards the audience is targeted to (Yang and Hsu, 2017). Concerning such fact, designing a visual communication requires visual arts and technology to interact ideas and concepts with the audience that involves several principles and factors to successfully create the design (Yang and Hsu, 2017). In order to analyse the principles, design elements, and communication techniques of the visual communication design items, it is essential to understand the effectiveness in solving a problem. There are many instances present that signify how visual communication design helps interact with the audience effectively to create a clear and concise understanding of the facts which were not understood both by verbal or written communication techniques (Ping, 2019). Thus, this report will analyse the principles, elements of design, and techniques of communication of the visual communication design effectively to provide a substantial understanding of the factors involved.

Analysis of Visual Communication Design

Concerning the visual communication design of a poster, the following principles are analysed:

  • Colour: The key colours utilized in the poster are red and blue with added white and gold colours. The red is the primary colour that gives the poster a daring expression.
  • Focus: The prime attention of the poster is the white circle that made the focus by its large size and position it in the centre with added brightness (Ping, 2019).
  • Layout: The large size of the main character of the film has been highlighted, but the white space in the centre does not take away attention from the main image.
  • Font: Bold font has been used primarily to highlight the title of the film that gives a bold look and connects with the theme effectively.

Analysis of the principles of visual communication design of a website involves:

  • The colour and fonts used in the website should be clear, precise, and eye-catchy to engage the reader's mind to read and understand more. It is advisable to use black and grey colours mostly while writing contents for a website such as e-commerce sites like Amazon or Alibaba (Amazon.com, 2020).
  • The classification of products has been done effectively to ensure visitors can navigate accordingly and the focus was on the company’s latest deals at slashed prices to engage customers while visiting their page (Ping, 2019).
  • The hierarchy of contents is effective enough to ensure that visitors can easily navigate and understand where they are located within the website, for example, in the website of amazon, the hierarchy of contents can be seen in order, and context of a new customer. The options of sign in, new to amazon queries, and trending sales signifies the importance of hierarchy that the company considers in their website designs.
  • Communication techniques of Amazon's website are visual rhetoric that signifies communicating things the way customers want to see or view, for instance, home furnishing items categories in the website, kitchen needs, clothes for upcoming winter are rhetoric communication technique that e-commerce websites use to engage visitors within their websites and help them make buying decisions effectively.

Visual communication design of a logo:

Logos of organizations play a key role in the impressive outline of visual communication and design of the information that is created in a simple way for the audience to swiftly and easily comprehend information without the use of excessive written text (Hsun and Jie, 2020). The principles of visual communication design in context to the logo are as follows:

  • By taking the example of Amazon's logo, the principles of visual communication design in its logo signify that use of black colour with regular font makes it simple and sophisticated in the viewer's eye. Besides the texture of the logos, colours seem to be glossy that attracts eyes in context to organizational effectiveness.
  • The main focus of the logo was on the arrow coloured in yellow pointing from a to z depicts a hidden message that creates a uniqueness in the logo. The messages indicate that products ranging from a to z, everything is available at Amazon which signifies a clear and rhetoric communication towards the customers.
  • The design elements used in the visual communication of Amazon are effective and tone used is bright that helps attract viewers and the communication technique used by the company through yellow arrow portrays smile in consumers face that signifies rhetoric communication method.

Visual communication design of a publication includes:

Alike poster, the front page or the cover page of a magazine plays a crucial role in determining the capability of design in fetching viewers and public attention rapidly (Lin et al., 2020). The principles, design elements, and communication techniques used to ensure its effectiveness.

  • Undertaking the instance of Entrepreneur magazine of 2020 edition, the colours and fonts used in the publication design is eye-catchy and fetches viewers attention by showcasing a few texts of the included contents that are interesting to viewers.
  • The communication technique used in the magazine is didactic that primarily focus on educating its viewers on terms of news and research articles that are interesting towards public or targeted audience such young minds, and working professionals in the case of Entrepreneur magazine (Entrepreneur, 2020).
  • The texture and point of using the Sterling K. Brown in the cover page indicate the intention of the publication to add more interest by involving an expert to narrate the understanding effectively (Entrepreneur, 2020).

Conclusion on Visual Communication Design

This is to conclude that visual communication plays a key role in determining the effectiveness of an organization's communication techniques. There are several factors associated with the visual communication design process. It effectively helps to solve a problem by portraying a clear and concise message in the form of graphical representation that helps to understand the message more profoundly and precisely. Thus, it has been understood that designers of such communication items approach strategically to problem-solving and materialize designs in such a way that it transforms to be the best fit solution.

References for Visual Communication Design

Amazon.com. (2020). Home page [Image]. Retrieved from https://www.amazon.com.au/.

Entrepreneur. (2020). Entrepreneur: How to succeed in 2020 [Image]. Retrieved https://www.entrepreneur.com/ap.

Hsun, W., & Jie, G. (2020). Systematic creation of a city’s visual communication: logo design based on the phoenix flower in Tainan City, Taiwan. Visual Communication, 147035722091743. https://doi.org/10.1177/1470357220917438

JoBlo Media Inc. (2010). Iron Man 2 Poster (#13 of 15) [Image]. Retrieved 4 September 2020, from https://www.joblo.com/movie-posters/2010/iron-man-2/image-21287.

Lin, P., Huang, J., Lin, R., & Yeh, M. (2020). An Exploration of the Development of Visual Design in Taiwan - A Case Study of the Cover Design of Industrial Design Magazine. Cross-Cultural Design. User Experience Of Products, Services, And Intelligent Environments, 356-366. https://doi.org/10.1007/978-3-030-49788-0_26

Ping, C. (2019). A Visual Communication Design Method for E-Commerce Websites. 2019 International Conference On Smart Grid And Electrical Automation (ICSGEA). https://doi.org/10.1109/icsgea.2019.00127

Yang, C., & Hsu, T. (2017). New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses. International Journal Of Higher Education, 6(2), 188. https://doi.org/10.5430/ijhe.v6n2p188

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