Two Feet and a Heartbeat - Integrated Marketing Communication Plan
Table of Contents
Introduction
Project Selection Rationale
Audience Profile
Campaign Idea
Problem statement
Campaign Objectives
Creative Executions
Marketing Communication Strategy
Marketing Communication Tools
Conclusion
Bibliography
Introduction
Two feet and a heartbeat de…
Two Feet and a Heartbeat
Integrated Marketing Communication Plan
Table of Contents
Introduction 2
Project Selection Rationale 2
Audience Profile 3
Campaign Idea 5
Problem statement 6
Campaign Objectives 7
Creative Executions 8
Marketing Communication Strategy 9
Marketing Communication Tools 10
Conclusion 12
Bibliography 13
Introduction
Two feet and a heartbeat deliver an innovative travel experience to its clients. It is not just a…
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