Compare and Contrast the Customer Involvement of Mc Donald’s and A Cook It Yourself Place Like the Japanese Barbeque Joint Gyu-Kaku

McDonald’s and Gyu-Kaku both have been the best performers in the fast-food vertical at a global level despite their operative differences. Both of the companies can be compared and contrasted as below.

Customer Oriented Output

McDonald’s seeks to provide the best fast food deals to customers at the optimum prices by providing on-the-table services (Dugmore, 2018), whereas, the Gyu-Kaku restaurant aims to deliver the best quality barbeque meals at the self-service customer view.

Geographical Approach

McDonald’s focuses on delivering fast food verticals by keeping in view the geographical attributes like taste, culture, religion, etc. for the sake of providing the most favorable menu. Gyu-Kaku on the other side focuses on following a similar context of menu and food supplies with no regard to the cultural and geographical distinctions (Christy, 2019).

Thus, it is evident that McDonald’s as a global serving chain has a higher focus on customer involvement than that of any cook-it-yourself platform as it provides with the ease of enjoyment, excellence in customer service, higher satisfaction level, etc.

Your company and quality: Pick a company for whom you work or from whom you buy. Discuss how the company rates on the 5 dimensions of quality (Conformance to specifications, value, fitness for use, etc.).

Company: Stanford Health Care

The five dimensions of quality, also abbreviated as SERVQUAL dimensions, act as an elemental tool in the analysis and assessment of the quality of the services and operational efficiency in any organization based on the five categories viz. (Rezaei et al., 2016).


Such as physical facilities, appearance, communication, etc.


Ability to perform and fulfill the promise.


Customer support and serviceability


Authenticity and trust factors


Level of individual focus

The hospital industry achiever Stanford Pvt. Ltd. provides the best use of the five quality dimensions in the following manner.


Stanford aims to provide the environment of the most hygienic hospital areas that are continuously sanitized and cleaned, super developed and promised room services and treatments that ease out the patient’s stay, 24*7 on-the-ring availability of checkers, etc.


 Stanford has been into the adaption of CSR policies for providing healthcare to socially marginalized sections of the market to serve the promised part of equality and non-discrimination.


The organization represents high responsiveness by utilization of collaborative service promises to assist in the area of health, the unprivileged children, charitable organization, disaster-affected people, and many more to serve all-around global background.


Stanford Pvt. Ltd. utilizes certain legislative policies and frameworks in support of CSR that reveal the level of authenticity and confidence one can have on the firm such as the use of the Health Insurance Portability and Accountability Act (HIPAA) 1996 for customer privacy.


The organization also visions to provide neurological support to people by one-on-one consultation with young, adults, and groups of people in a no-cost way to spread the concern for neurological wellness (Neuroscience Supportive Care Program, n.d.).

What do you think about the Volkswagen emissions scandal? Which of the five costs of quality did they bear?

The Environmental Protection Agency (EPA), as stated by Jung (2019), analyzed the number of Volkswagen cars to be deceiving on its testing performance of its diesel engines leading to a break of a much higher level of nitrogen oxide release responsible for the cause of many severe health issues.

The Clean Air Act supported by Volkswagen also suffered the cost of quality in the company’s perspective, resulting the Volkswagen to suffer the deceased manufacturing quality, degraded its US market reputation, obstructed ISO 9001 standards, and hence the ill-management quality and competency (Annual Report, 2018).

What is Globalization and is it good for America and the World?What about globalized operations?

Globalization can be referred to as the concept that reveals the global interlink and interdependence of economies, cultures, businesses, technologies, and all other facets related to the cross-cultural practices and operation (Beck, 2018). The increased capabilities of cross-regional and cross-cultural familiarity and compliance have aided the globalization efficiently.

Globalization can serve as a resourceful practice for America as several American and global, both businesses and professional services have been fostered by the globalized operational and business practices and adaptations

The advent of globalization has catered a platform for the effective cross-inheritance of operations like technology, business practices, human resource, economies, culture, politics, and much more alike.

Reference for Product Design in Food Industry

Annual Report. (2018). Full speed ahead to the future. Volkswagen. Available at:

Beck, U. (2018). What is globalization?. John Wiley & Sons.

Christy, C. (2019). The influence of product. price, place, and promotion factors on customer satisfaction and brand loyalty of Gyu-Kaku Restaurant in Surabaya (Doctoral dissertation, Widya Mandala Catholic University Surabaya).

Dugmore, P., & Wang, Y. (2018). Product Design in Food Industry-A McDonald’s Case. International Workshop of Advanced Manufacturing and Automation, 448-452. Springer, Singapore.

Jung, J. C., & Sharon, E. (2019). The Volkswagen emissions scandal and its aftermath. Global Business and Organizational Excellence, 38(4), 6-15.

Neuroscience Supportive Care Program. (n.d.). Support for neuroscience patients and family. Stanford Health Care. Available at:

Rezaei, S., Matin, B. K., Khalil Moradi, B. B., Fallahi, M., Shokati, B., & Saeidi, H. (2016). Measurement of quality of educational hospital services by the SERVQUAL model: the Iranian patients’ perspective. Electronic physician, 8(3), 2101.

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