Your opening attention grabber is:
When did universities turn into places of yearning instead of places of learning?
Your credentials (why should we listen to you):
What do you hope to achieve/convince people of (your thesis statement):
We are going through truly dystopian times where a child knows what they want to buy before they know their coursework. Consumerism is seeping through every layer of the fabric of society and it is truly worrisome as the young impressionable minds of the future generation are being corroded with unnecessary wants and desires.
Transition/Link: why di you think advertisers target this particular demographic to check the response for new products? why is it that companies spend billions of dollars on luring this particular demographic?
Statement of argument: Teenagers and young adults make for an extremely easy target for advertising as they can be influenced easily.
The reason for this is the fact that youngsters at that particular age are still trying to form their ow opinion and their understanding may not be fully mature. Companies play on their insecurities to make them think that something is indeed wrong with them, and the only way they will be able to get over it is if they purchase something. This need to constantly buy things is aggravated even more with targeted advertising. And in a place like a university or school, so much goes unsupervised, youngsters feel only purchasing something will be their salvation.
Why are young adults more susceptible to this influence of advertising?
Statement of argument:
Youngsters are adamant about their intellectual independence, but it is not necessary that all of them know how to efficiently utilize the same for their own benefit at all times. At that age they are looking for an ideal, an image that they can conform to and companies know this. So by placing strategic banners and targeted advertising they can sell their products much fast. They are not worrying about the damage it is causing or the ethics of it. the only goal of consumerism is profits and they have found their target audience.
This is precisely the reason why young adults take up unhealthy habits of drinking and smoking around this age.Nearly 9 out of 10 cigarette smokers first tried smoking by age 18, and 98% first tried smoking by age 26. 1 Each day, more than 3,200 youth aged 18 years or younger smoke their first cigarette, and an additional 2,100 youth and young adults become daily cigarette smokers.
What is the actual harm that is being caused by targeted advertising in universities and schools?
Statement of argument:
from obesity to lethargy, inactivity and eating disorders- targeted advertising is instilling the idea that youngsters need to either eat something, buy something or do something in order to feel more complete. This is extremely harmful as instead of focusing on what actually needs to be , advertising makes a subconscious impact in their mind about how they are not enough. Because they do not have the maturity to understand the intricacies of a capitalist society and how money flows, they give in. this gives rise to disproportionate amount of demand for products that are not even a necessity.
a McDonalds outlet with a whole lot of advertising will propel the campus student to just eat a burger for the entire month. This will lead to obesity, lethargy and loss of money.
As long as the advertiser is making a profit and helping the university, youngsters will still be subjected to endless consumerist strategies- no matter what the cost is!
instead of playing on the insecurities and deviating them from the actual purpose of studying, universities should be investing more in creating an ideal learning environment that is focussed on developing their intellectual prowess. In fact, that should be advised and guided about sustainable developments and advantages of consuming less. College and university students must reclaim their spaces to work on their educational progress and not become victims of consumerism at the cost of their mental peace.
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