Relationships, Influence and Leadership


Discussion Activity II.

Examples of Supply chain companies.



Discussion Article III.

Advantages and disadvantages of Lobbying.


Discussion Activity II

There are many strategies companies can adopt to increase the performance and to cover all the sectors where the company is lacking (Nyaga, Whipple & Lynch, 2010, p. 103). Collaboration and integration are two important factors that can affect supply chain performance. It is said that the supply chains are very important to increase the growth and performance of a company (Goffin, Lemke and Szwejczewski, 2006, p. 191).

Examples of Supply Chain Companies

Example 1 – Amazon

To deeply understand the supply chains “Amazon” online big box is the perfect example. They cut off the role of retail shops and deliver directly to the customer’s doorstep from its distribution centre. Amazon provides access to sell things on the amazon's digital platform which helps the company to increase its visibility. Here, amazon is the trading platform for both sellers and buyers. Daily products attract a wide range of customers. Immediate delivery and ready stock is the most important responsibility as well as a challenge for the company. Most often it avoids third party delivery and tries to make all the deliveries itself.

Example 2- Tesla. Inc

Tesla also known as Tesla Motors is an American electric vehicle company located in California. It deals in energy items like electric vehicle manufacturing, energy batteries, solar panels manufacturing, etc. This automotive manufacturing company is making innovative and luxurious cars in America. They have an auto plant near its headquarters in California. It has a lengthy supply chain that deals in Car’s cheap parts. Tesla works with the digital supply chain which attracts customers to join Tesla.


  1. Quality service

Supply chain management is based on the needs of the customers. It is very important to give the services to the customer what he requires in the right quantity and quality.

  1. Right Cost

Due to an increase in economic limitations, the cost of raw materials and labour has been increased. New strategies and ideas should be introduced from time to time to provide new and good quality items.

  1. Taking risks

Change is necessary in the market as there are different demands of different customers which change according to time and needs.

  1. Supplier relationship

It is very important to create a healthy relationship with your partners or suppliers to provide the products at the right time to the customer which can create more opportunities.

The success of your business depends on the performance of your supply chain. A poor supply chain will create more and more losses for your company. It is very important to gain the customer’s trust. Customer service and customer satisfaction is the main goal of every company to achieve it. With that, it will be an increase in their brand’s name and reputation.

References for Discussion Activity II

Goffin, K., Lemke, F., & Szwejczewski, M. (2006). An exploratory study of “close” supplier manufacturer relationships. Journal of Operations Management, 24(2), 189-209.

Nyaga, G.N., Whipple, J.M., & Lynch, D.F. (2010). Examining supply chain relationships: Do buyer and supplier perspective on collaborative relationships differ? Journal of Operations Management, 28(2), 101-114.

Discussion Article III

Advantages and Disadvantages of Lobbying

Lobbying has a special place and attention across the United Nations. It can be everywhere like offices, hotels, etc. It is said that many of the Lobbying activities have damaged the reputation and the integrity of the government which affects the decision-making of government. In an old Kent book, it has been stated that lobbying in New Zealand is a form of modern communication of art to support the opinions heard by decision-makers. The main purpose of lobbying is to use decision-makers for commercial profits and advantages (Harris, 2002, p. 76). These lobbyists play an important role in decision making which spread awareness between the politicians and decrease the negativity in the public (Strong & Tylor, 2017, p. 144). There are tactics in lobbying which are used by many practitioners to dishonour them publically (Berg, 2012, p. 98). The behaviour and nature of lobbyists are often being questionable (Zetter, 2008). According to the Federal regulation Act 1946, it is stated that these laws required lobbyists register for the reports.

According to Thompson and John (2007), lobbyists are mistrusted by the public within the political process. There are different types of lobbyists like consultants, and volunteers but the kind of work they are doing makes a difference. Many consultants were hired by the clients to work as a lobbyist (Thompson and John, 2007). Government laws and definitions should be clear in lobbying. Politicians are there to serve the public not to gain profits from the businesses. The relationship between human rights and trade has been increasing among trade partners. New trade agreements have been introduced for trade powers like the United States and Canada. Different lobby groups take care of the advocacy and decision making taken by the government.

To remove diplomacy the diplomats need to start serving in the region. It is a market where the aim or the common goal is based on public opinion (Harris and McGrath, 2012, p. 988). There are many active approaches to lobbying which maintain people's trust (OECD, 2009). It is said that New Zealand should not follow OECD (Organisation for Economic Co-operation and Development). Market lobbying is involved in a human engagement where two values came together in conflict. The first value is referred to as the market value where votes are equal to the dollars but distributed unequally within the local and international. The second factor is of a citizen who holds one vote and the votes are distributed equally within the nation.

References for Discussion Activity III

Berg, K. T. (2012). The ethics of lobbying: Testing an ethical framework for advocacy in public relations. Journal of Mass Media Ethics: Exploring questions of media morality, 27(2), 97-114.

Harris, P. (2002). Defining and demystifying lobbying. Psychology and Marketing, 19(12), 987-992.

Harris, P., & McGrath, C. (2012). Political marketing and lobbying: A neglected perspective and research agenda. Journal of Political Marketing, 11(1-2), 75-94.

OECD (2009) Lobbyists, Governments and Public Trust, Paris: OECD

Strong, C., & Tyler, F. (2017). New Zealand media camouflage political lobbying. Pacific Journalism Review, 23(2), 144.

Thomson, S. & John S. (2007). Public Affairs in Practice: A Practical Guide to Lobbying. London & Philadelphia, PA: Kogan Page

Zetter, L. (2014). Lobbying: The art of political persuasion. Petersfield, England: Harriman House

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