Healthcare Systems

SWOT Analysis of Williamstown Hospital

SWOT analysis is carried out to undertake the system perspective. This tool is described for Williamstown hospital below.


  • The staff in this hospital retains the particular expertise and reputations as well as have well-trained management.
  • There are a lot of cost advantages owned by Williamstown hospital.
  • The technology used by the hospital is updated and new.
  • Williamstown hospital is known for having a great infrastructure with beautifully designed building. The building of this hospital is its huge strength because patients get their complete privacy whether they come to visit a doctor or they are admitted to hospital. Emergency area is located separately.
  • The history and reputation of Williamstown hospital is also one of its biggest power. The hospital has never reported with any incident of using low level facilities or any other scandal. Also, this hospital is among top trusted hospitals in Australia.
  • Comprehensive services offered by this hospital is also its biggest strength.


  • Some marketing deficiencies are reserving the hospital to improve.
  • The unskilled staff gives a high turnover rate to hospitals. This staff does not comprise of Doctors and nurses. When the staff is not able to deliver their 100% to the hospital and patients they do not tend to waste time of hospital. Such staff members prefer to leave their seat so that ay one competent can get there.
  • Some quality control problems exist in the hospital, which leads to the decline of high-profit margins.
  • Internal communication of Williamstown hospital is quite weak. This refers to the level internal staff of hospital is able to communicate to each other. The decision-making and problem-solving skills also come under internal communication. Some training and development programs should be conducted which can help the hospital to strengthen internal communication.
  • It is also reported that many among the non-clinical staff members lack enough abilities of English language and computer skills. Many staff members in the hospital does not known the ways to communicate to the patients at all.


  • There are a lot of new technologies that can be used by the hospital to improve its operations and services.
  • Demographic change tends to occur in Australia; often, this can lead to a higher demand for hospital services and staff.
  • New hospitals in the markets are also an opportunity for Williamstown hospital to lead and improve. When a new hospital in a city is introduced the competition for Williamstown hospital increases. On the other hand, the hospital can achieve a lot of availing an opportunity to lead and stand out among all other hospitals.
  • The hospital can gain more share in market after getting some renovation done in its infrastructure and its interior.


  • Increased competition among various introduced hospitals in Melbourne is a threat to Williamstown hospital.
  • Rapid changes in government policies can disturb the operations of the hospital to a great extent.
  • Economic slowdowns are another threat to the Williamstown Hospital.
  • Some potential competitors may also seems like a threat for Williamstown hospital whether they are local or international ones.
  • Health insurance companies are also increasing in number in Australia who tend to send the assured cases to hospital and people are trusting these companies more than they trust hospitals.

PESTEL Analysis of Williamstown Hospital

Political factors

The government has a significant role in changing policies for medicine, drugs, and services import and export, which affect the hospital a lot.

Whenever any ban comes on any drug or medicine as per order of government the issues are faced by Williamstown hospital in demolishing and wasting those medicines. The economic loss also arises.

The salary anomalies arise in the hospital, which results in strikes etc. Some incidents in the hospital happen often as a result of mismanagement of salaries and staff. Staff then tend to conduct strike which disturbs the discipline and polities of the hospital. This often becomes a huge problem for Williamstown hospital.

The inability for the government to provide essential resources to the hospital is one the substantial external factor which affects the business.

Economic factor

Hospitals may face a lack of resources due to its expansion as Williamstown hospital aims to expand in other cities of Australia too.

The high cost of capital is another economic factor hitting the hospital.

The hospital needs a lot of resources for its infrastructure development for this economic stability matters a lot. If the building of hospital will be improved and also its services, patients will prefer to come to this hospital and this will eventually benefit the hospital economically. Therefore, working over infrastructure of hospital matters a lot.

Social factors

Gaining population is a social factor affecting the daily operations of the hospital. The population of the world including Australia is increasing rapidly which is causing the policy changes in a lot of hospitals.

The hospital needs to be expand because a huge number of people visit the hospital on daily basis.

Decrements in the rate of fertility is another social factor which is affecting the business of Williamstown Hospital.

The quality is mostly preferred by patients and their families and the hospital itself over the cost of services.

Technological factors

Office automation is one factor which means that the hospital needs such resources to automate most of its operations.

E- channeling is another point which can lead a business towards new directions. The hospital uses Web-based channeling services.

The website of the hospital is something through which hospital can gets feedback. However, Williamstown hospital lack in the use of technology and needs to update its website to gain more customer review so that the hospital can work further to improve its processes.

Environmental factors

An increase in the rate of air pollutions is a huge factor that is affecting the daily processes of Williamstown hospital. Other sorts of pollution like, land and noise pollution can be counted in it.

Sometimes the disposal of garbage inside and outside of Williamstown Hospital is not managed effectively. This factor then leads to diseases.

Rain, storm and other environmental factors does not effect the hospital and its process to much extent.

Legal factors

Laws governing the medicine prescription is a factor that can affect the hospital when those medicines are passed on with generic names over them.

Legalities are related to the paternity of tube babies that are produced through the use of sperms of the deceased.

Legal matters are focused a lot in Williamson hospital. The consent of patients matters a lot before taking a step towards their treatment.

Interconnection of Williamstown Hospital to Australian Health System

It is believed that Australian Health System is the most comprehensive one in the world. This system is quite effective which includes a range of hospitals and dispensaries under it offering the range of services from general and preventative health. Williamstown hospital is also one of all hospital serving people around Australia. The hospital is working to treat more complex conditions which have a requirement of specialists and an efficient hospital care.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Management Assignment Help

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