• Subject Name : Management

Integration of Intercultural Business Communication

Table of Contents


Different Cultural Framework..

Explaination to The Given Cases.

Contrast to The Above Case Studies.



Introduction to Intercultural Competence in Business

The wide area or the region of the processes of the communication and the problems that occur through natural ways in various kinds of the organisation or in the context related socially with that made of the various persons from different context, different religions, different social, different ethnics and different educational backgrounds. In its real meaning, it actually helps us to let us understand how the people relate to different countries and different culture, communicate among them and around the world. This is the course of the discipline that mainly studies the communications, between the different countries and different cultures. There is an important role for the intercultural communication to play in different kinds and various studies of social sciences like anthropology, communication studies, linguistics, cultural studies, and psychologies. This is mainly treated as a base of the communication between the international businesses. This is the way that defines how the international speakers communicate between themselves and how they co relate and maintain their professional life in the international and multi-national markets to ensure their safety in competitive market.

To ensure that one is able to use this system and this discipline; one must be able to at first value the cultural differences that arises among the various inter cultural communities around the world, then that person also must be able to understand the importance as well as the components of the intercultural communities to have an adequate knowledge of the theory and the studies. It is quite critical to encode the messages and the medium that the people use in the inter communication culture business to transmit the message while determining the communication thus it is important to understand the way that how it actually must be interpreted thereafter and thereon. The attitude and the action that how they actually behave is one of the most important part of this theory as well as the studies. For the development of inter cultural communication framework; various cross cultural service provider supports the international businesses and assist them in developing their relationship among various countries. Research have proven to be some important criteria as well as the most important part to develop inter cultural communication theory. To understand with the basics of the inter cultural communication programmes one must needed to understand the kinds and the sub kinds of the theory of the intercultural communication around the world.

Different Cultural Framework

The basic kinds of the intercultural communication theory are:

  • On the basis of the Adjustment.
  • On the basis of the Communication network.
  • On the basis of the effective outcomes.
  • On the basis of the adaption or accommodation.
  • On the basis of the acculturation.
  • On the basis of identity negotiation.
  1. On the basis if the social engineering effective outcomes; there are various sub kinds of the inter cultural communication which are-
  • Cultural convergence.
  • Intercultural adaption.
  • Co cultural theory.
  • Communication & accommodation theory.
  1. On the basis if the identity negotiation; there are various sub kinds of the inter cultural communication which are-
  • Theory of the identity management.
  • Theory of the cultural management.
  • Double swing model.
  • Identity negotiation.
  1. On the basis if the acculturation and adjustment; there are various sub kinds of the inter cultural communication which are-
  • Communication acculturation (Deardorff and Arasaratnam-Smith 2017).
  • Uncertainty adjustment.
  • Deviation and alienation states.
  1. On the basis if the communication networks; there are various sub kinds of the inter cultural communication which are-
  • Network and acculturation.
  • Intra cultural network versus intercultural network.
  • Out-group and network communication competence.
  1. Other theories are also there for the inter cultural communication are-
  • Misunderstanding theory
  • Face negotiation theory
  • Standpoint theory
  • Stranger theory
  • Feminist genre theory
  • Cultural critical studies theory
  • Marxism

Explaination to The Given Cases

In the given assignment, the first question is all about the Frank McDougal who offers his four rotary friends with high accounting skills to handle the company’s books as his company was ready to offer a high salary package with fringe benefits. But he was turned down by all of them and he was very surprised to know this. As per the intercultural theory, Frank made mistaken to consider the following attributes while offering job to his friends in his office:

The one who rejected his offer might be having some doubts about the job security in the latter company or might be having a good and trustworthy job security from the former one (Gowindasamy, 2017).

It also the possibility that might be the friends of Frank not getting personal satisfaction or might be one is getting high rate of satisfaction from the former one. Frank made a blunder mistake while understanding the cross cultural problem. He must first study that how individuals from the different cultural and organisations have a conversation among themselves and endeavour in its different way across different cultures. To resolve the aforesaid problem; frank first need to understand the better cross-cultural problem. The better cross-cultural problem is resolved when an interdisciplinary approach is reached out and co cultural population strategies are used to deal with majority of the population as well as. As per the cultural norms; one must very or extremely due diligently that consider the formulation of sign languages to compare cross-cultural norms of communication (Jingzi et al. 2016). There might be various materialistic problems that come with language translation, as well as media and social medias, however sometimes individuals could over-emphasize or under emphasizes the cultures with the old schools and their subjective characterizations. Another primary concern with documenting the alternative of the cultural customs that especially rotates around the fact that no social factor uses language in the various ways that perfectly match with the normative characterizations.

The main intercultural theory that could be used here is Misunderstanding theory. Frank misunderstood his friends from rotary that they will accept his offer but despite of huge package they rejected his offer. Misunderstanding take place when people misunderstood the offer with direct referent or assume that it has to be a direct connection with its referent. Basic English, feed forward and metaphor are some of the basic remedies of the Misunderstanding theory. Other theory that Frank could have used in the aforementioned case is ‘Intercultural adaption’ that involves learned communicative competence by the advanced managers while the process of hiring. The process of the communicative competence is defined as emotions, and thinking and the high rates of the sentiments that is expressed by the things programmatically behaving in the various of the ways defined as appropriate by the inferior system of the culture. Communication competence is a result that is basically the measurement concept which act as functional or the operational conformity to reason by the environment that belief such as working conditions of the organisation. Beyond this, adaptation means "the reason to confirm" to the concepts based on the "reality of the objectives and features" and "modes of experience that are accepted".

As a researcher in the inter cultural communication theory; Mr frank is advised to create a bridge of the communication, with his friends and more people from the local community should be invited to join his company and who is quite interested to invest their efforts and knowledge in the company (Matveev, 2017). Therefore, there will be no mistake be made by the Mr Frank. Following are traits that Mr Frank must have as he possess such post in the organisation are-

  • Not rigid.
  • Uncertainty toleration.
  • Reflection of self.
  • Not having narrow mind.
  • Able to sense the issue.
  • Able to adapt the changes.
  • Must have especial and different thinking that is different from the others.

In the case two of the assignment, Anna is a German sales manager who was facing a problem in getting true and fair feedback from her Chinese customers, as she said that they are too nice to give negative comments and because of this they can't make any changes and give proper product to her customer. She does not get pros and cons from her customer on the table to prepare the best for her customer.

Anna was getting wrong in the case because her method of getting direct feedback from her customer was wrong. She was using the way of direct communication from her customer which was not fair, hence she was not getting true feedback. Anna must understand the better cross-cultural communication through better and significant process of having a better and indirect communication with your criticiser’s view as well (Polyakova, 2016). Thus, feed forward as well as feed backward which is feedback from both the sides to get the proper pros and cons on the table to get the best out of it is the best way to solve the problem of cross-cultural communication.

Intercultural theories like co cultural theory is one of the basic theories to get proper feedback that Anna could have used in the aforesaid case. Co cultural communication used the people from the group of the under presented group members and the dominant group members who actually could have the helped Anna in getting the response she actually wanted to hear from the customers, because the people from these groups have actually proven to be a framework which provides a better explanation to things that are going on and how it should have gone in the any of the organisation.

Other theory like Communication accommodation theory can be adopted which focuses on linguistic strategies that is the action or the behaviour to communicate to fall or raise the amount of the communicative distances. Communication accommodation theory explain and predict why, when, and how people adjust their communicative behaviour during social interaction, and what social consequences result from these which ultimately help Anna to get proper feedback.

As a researcher in the inter cultural communication theory; Anna would have been suggested use one of the above explained theory so that she could get help easily and the time-consuming process will also get eliminated from her side. Hence, it is quite important to use the theories of the inter cultural communication and its studies while operating in the international market (Ursu, 2018).

Important points to consider from the above case study are that Miss Anne is required following managerial qualities to develop within herself and these are-

  • Cultural sensitivity needs to be developed.
  • The meaning that the receiver will get should be anticipated.
  • An encoding that is done diligently.
  • Words, signs and images can be used.
  • Regional slayings, idioms and slangs must be avoided.
  • Transmission must be done on selective basis.
  • They must build relationship.
  • Feedback must be decoded carefully.
  • Multiple parties take part in the process of the feedback.
  • Improvement in the skills related to listening and observation.
  • Actions must be followed up.

Contrast to The Above Case Studies

The above two cases are related to the theories of the intercultural communications as well as their studies which are helpful in the relating terms and the conditions of the theories which makes it quite easier to understand and therefore one can understand that all theories have one thing in common that both explains the need of the today in the various systematic and operating organisations which are likely to be understand by the developers and the researchers of the theories of the intercultural communication. In the above case studies, both Miss Anne and Mr Frank faces the problem of the lack of the inter cultural communication in their organisation as well the use of inter cultural communication in its principle and their method of the work in their organisations.

Basic Tools for Improvement Are-

Some of the basic tools for the improvement of the inter cultural communication in an organisation are –

  • Patience- one must have the high rate of the patience in the inner feelings to deal with the various kinds of the situations in an organisations.
  • Active listening- one must be a good listener to its colleagues and also to the top level management as well as the low level management.
  • Clarity- they should have the clarity of their responsibility as well as the accountability as well as the authority.
  • Empathy- one must behave like they are understanding the others point of view.
  • Orientation to the knowledge- one must have the high knowledge of the terms that they are using and also of the perception that they are having for the people around the world.

Conclusion on Intercultural Competence in Business

The inter cultural communication accomplishes its main objectives in a manner to maintain the relationship in the context with the international businesses around the world. Improper means of the inter cultural communication leads to the miscommunication. The appropriateness and the effectiveness are the two valued goals that must be rewarded with time being involvement of the inter cultural communication. The cultural behaviour is one of the critical as well as very crucial to understand the importance of the inter cultural communication.

References for Intercultural Competence in Business

Deardorff, D.K. and Arasaratnam-Smith, L.A. eds., 2017. Intercultural competence in higher education: International approaches, assessment and application. Routledge.

Gowindasamy, M., 2017. A Case Study on the Implementation of Reflective Development Model in Improving Intercultural Competence among Business Student in Stamford College. Journal of Education and Practice, 8(12), pp.168-174.

Jingzi, D., Wenzhong, Z. and Dimond, E.E., 2016. The Integration of Intercultural Business Communication Training and Business English Teaching. English Language Teaching, 9(2), pp.77-83.

Matveev, A., 2017. Intercultural competence in organizations. Management for Professionals.

Polyakova, E.I., 2016. Business simulation as a means of developing intercultural competence. Procedia-Social and Behavioral Sciences, 236(12), pp.289-294.

Ursu, O., 2018. The role of the Media in Acquiring Intercultural Competence. A Business English Teaching Perspective. Studii de Ştiinţă şi Cultură, 14(4), pp.209-214.

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Management Assignment Help

Get It Done! Today

  • 1,212,718Orders

  • 4.9/5Rating

  • 5,063Experts


  • 21 Step Quality Check
  • 2000+ Ph.D Experts
  • Live Expert Sessions
  • Dedicated App
  • Earn while you Learn with us
  • Confidentiality Agreement
  • Money Back Guarantee
  • Customer Feedback

Just Pay for your Assignment

  • Turnitin Report

  • Proofreading and Editing

    $9.00Per Page
  • Consultation with Expert

    $35.00Per Hour
  • Live Session 1-on-1

    $40.00Per 30 min.
  • Quality Check

  • Total

  • Let's Start

500 Words Free
on your assignment today

Browse across 1 Million Assignment Samples for Free

Explore MASS
Order Now

My Assignment Services- Whatsapp Tap to ChatGet instant assignment help

Collect Chat