What type of product, Naturopathy and homeopathy medicine is one area which can be used for ICT business, Generally used marketing plan and strategy for ICT business
List down all internal factors like, manpower resources, finance available, website infrastructure and security, what type of website, think of market strategy including a detailed website marketing strategy
What can be external factors, may be competitor, govt policies, vendors and suppliers.
Weather budget will be the part of this section or not, how much should be target for the year and what should start of operation i.e when to start the operations
Who should be target customer so that marketing plan can be designed? Target Market projection
TV advertisements, hoardings, discount offers etc will b be rigorously done to make ICT business a brand, and to add customers and reach the target customer.
Use of 4 P’s
Internal – ip address configuration
Appropriate machines are i5 – operating system, server – os ( config)
Firewalls – (internal /external)
Hosting company, ecommerce website, server hosting the ecommerce, cloud (implement).
Targeting the market (50000) – ecommerce website (analysis) market are. ….. ( age , business group) ……projections
need to be mentioned. 5 years - projection. ( ), how the customer care will work, what should be customer strategy
Showcase – website – leads . review .
Creating a social media – (facebook, twitter market campaign, Email marketing …….)
Can add customer referral systems
Operational plan will depend on marketing plan
Scope of business operations
List down the issues in operations
Type of risk which can come , like website safety, payment safety
Outsourcing of logistics etc , delivery issues
the company’s future goal is to become the premier brand in the this industry not only in Australia but Globally also
Logistical issues related to packing , delivery and damaged products, In today’s world it is very difficult to keep customer’s happy , because the expectation of the customer is to get the best out of the least. But sometime to deliver this it is not possible always e.g. delivering in the remote areas is very difficult and it requires additional shipment cost but customer is not ready to pay this additional cost
Functioning of Website – It is very important in e-commerce industry that website work properly and with speed , any site which hangs with slow server ,
The Website design will be simple and user friendly so that customers of all age group will be able to use it . Harborside will be benchmarking the reputed e-commerce site like Amazon, Flipkart etc
Sales forecast, Sales Strategy, Web plan Summary
What can be Milestone , like website design , office rental etc.
Website Marketing Strategy
Harborside will market website through various social media and search engines like yahoo, google etc. Company will also launch a massive email marketing campaign to reach the target customer
What will be Development Requirements, who will be responsible?
Define organization structure, type or resource requirement
What will be type of structure , how many people will be required i.e. manpower planning , salary structure.
Details of management , Their names , experience , Qualification ect.
Harbor has also experience working with reputed pharma companies which has given him an edge to map the possible business risk and mitigate those
Harbor has also gained some in depth knowledge about this business from his father, who was a expert in Naturopathy medicines. He received his BS from the University of Sydney.
Top Management will be in monthly payroll starting month one and a customer service agent and distribution agent will be hired from month two.
One programmer in addition to Stew will be hired in month one.
Organization Structure of the Company
Major manpower will be hired in the first three quarter, which is to set up the overall organization structure. And 1st Quarter mean 2nd month will be when the major team will be on board , because the Training also will be provide and they need to prepared for Actual sales which will begin from 2nd Quarter.
A second director can be IT expert who will responsible for the complete website development and Stewart W, is appointed as Director Technology. Stew has worked at Imag A for two years approx. where he was specialized C++and HTML,XML ,Programming, He left ImagA to become a Web Database Developers in another IT company. He is qualified BS from the University of Melbourne
How much funding will be required, and where from the funds will come whether equity or borrowing.
In this case equity can be opted so that profitability can be Shown due to no cost of capital, as two directors are shown, they can contribute the funds equally
Positive financial are required to make the business plan successful
There is will be Sales target and other general assumptions on the basis of which, other financial statement will be calculated.
Statement which will be required are
Cash flow Projections for 3 years, and positive cash flow to be shown from Year 3
Profit and loss projection for 3 years, loss in first year and profit from 2nd year onwards
Balance sheet projections for 3 years
Financial ratios for the projections
Total funding and how the cash flow looks like, whether positive of negative, It is giving positive results
All the expenses are to ascertained and put the in the designed format
Utilisation of funds to get a office space on rent, Major expense will be manpower cost, because there is no machine requirement so cost of deprecation will be less in this case. To be a well known brand, a proper workplace is very necessary where employees can work whole heartedly and give productive outputs. Company will be mainly cash rich company because it is cash on delivery or prepaid sales so there is no debtors and working capital requirement will mainly be for salary
An important point in any investment decision is Break Even Point
Projections done for next 3 years of business operations which shows a positive and good gross margin of 70% and increase in Net profit
how to form general assumptions ,
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