• Subject Name : General Management

Critically Examine the Challenges Facing Your Chosen Organization, Explaining How These Challenges Can Be Solved

Table of Contents


Databases and search engines.

Background searches:

Search terms:

Inclusion/exclusion criteria:



Reference list

Introduction to Human Capital in The Dubai Hotel Industry

Leon Hotels are one of the most popular hotels in not only their operating location but all over the world. There are several competitors who try to copy their strategies yet failed. The main search terms, background searches, inclusion and exclusion criteria have been presented with proper analysis.

Databases and Search Engines

The database which has been used in terms of finding the best possible challenges in the organization is from the internet. In terms of the gathering of data, offline data has been used. It helped the internal data to be gathered, which is basically true to all. The database which has been found in the internal network has been taken, and that has been used. The search engines have been well researched, and the data has also been cross-checked (Jassbi et al. 2019).

Background Searches

The background search has been done by asking several questions to the employees of the organization. It has helped the actual problem, which is to get customers by giving them proper service and thus maintaining their long term relationship. The different staff of different backgrounds in the organization have addressed that there are certain problems which have been there in the recent position in the hotel. The background of the hotel addresses problems in hiring an employee who is not compatible with that particular position in the organization (Brien et al. 2019).

Another problem which has been found using the background search is that some of the internal sources have reported about the whistle blowing to be done by some of the employees. The reputation of the hotels is thus being hampered in this price. It has been one of the drawbacks in the employees list in the organization.

Search Terms

The search terms are based on different types of problems that are being undergone by the current organization. The terms are specifically based on customer retention and reputation building in the organization. This helps to maintain the current relationship which needs to be covered with the proper aspect of making the future bright and interesting. These terms are related to making the growth of the organization in an exponential way.

It's entirely significant in an inn really on the grounds that not exclusively are their numerous obligations, however a few varieties to how things are dealt with (Waehama et al. 2019).

Demonstrating a touch of basic kindness as to giving them the best room of view. More to state significantly is in effect sure the beds and rooms are acceptable. Making the following stride up by offering another representative to watch the work area while proceeding to twofold check the rooms to ensure housekeeping is carrying out their responsibility so when a client comes in and gets a room, they are not strolling into an astounding smelling, and mould swarmed bed or bloodsuckers!! At the point when the individuals who act like they have a horrible day, it shows even though a grin and afterwards begin to influence the remainder of the group (Moraru, 2019).

The significance of client care in a lodging is on the grounds that like they are in the market, "cordiality". On the off chance that they as much as feel like they are not required, will get the universes wrecked survey that will start to have a domino impact across different clients that were feeling 100% glad.

It is your obligation regardless of what individual issues are having, leave it at home. Regardless of whether corporate heads see what they are doing or not is truly not essential too since when they appear at work, nothing takes care of ahead of time like realizing individuals go to lodging as a result (Jhaiyanuntana. and Nomnian, 2019).

Each progression taken to push advance and bring inspiration into an inn will follow across audits and land on different business sectors that propose they go to like expedia, inns .com and others. So long story short, client support in an inn is significant on the grounds that when they cause them to feel unwanted, they will gladly remain in a bug contributed place instead of managing a bad jeans worker who sees dislike their activity or simply couldn't care less period (Emmanuel et al. 2019).

Inclusion/Exclusion Criteria

The most specific inclusion criteria's in managing the problems in the organization are based on having proper data and an accurate result which has been there in the past few days or month. This data will help to cater their fundamental aspect, which is being missed in the time of delivering goods or services to the people who are coming and visiting (Kumar, 2019).

The exclusion criteria fall under the category of exclusion is based on the other company's opinion about the organization. As they are mostly competitors of this organization, so the opinions are not acceptable in most case.


The primary qualitative method has been used in this case for getting the desired data from respondents. The methods which are being comprehended for getting the perfect and accurate data as per the time being are based on having the impactful resources based option in the restaurant.

The qualitative data helps to get a variety of opinion in the search of correct analysis. According to the need of the current demanding situation, it would be helpful in terms of another way which are not being considered here, such as literary source or other direct interview-based data collection. There are several benefits, along with the analysis of data.

Recording search strategy:

The record has been done on MS EXCEL, and it has been analyst from the.

More incentive to your business

At the point when a devoted client prescribes your business to another shopper, the possibility makes an uplifting assumption regarding your business as he has seen a decent picture of your image.

More deals with less speculation

It is conceivable to cause an unwavering client to spend more on your business since he has recognized the estimation of your items and has made a bond with your business.

Thusly people should offer new items and answers for this client, as per his inclinations and his buy history. By then, client the board programming will help you a great deal.

Free publicizing

Probably the ideal approaches to draw in new clients to your business is through verbal advertising, and this is maybe the clearest advantage of devotion. It's advertising that will get results the medium and long haul, helping your business build up in both the commercial centre and in client's lives.

Impacts of dependability in the medium and long haul

Steadfast clients are the pillar of any organization and speak to most of your deals. Keeping up a cosy relationship with this shopper profile will make your business just more alluring. By having a steadfastness culture, the odds of your organization prevailing in the market are guaranteed your image is the principal option of decision. Client maintenance is the demonstration of keeping current clients that you have just gone through cash securing. It is critical for any business.

Overall, fivefold the amount of as keeping a current one, and relying upon the business you are in, it can cost up to 30 fold the amount of to obtain another client versus holding a current client!

Expanding client degrees of consistency by just 5% expansion benefits by 25% to 95%. Numerous organizations don't understand how significant maintenance is, zeroing in additional on the securing and in some cases leaving their current–and steadfast clients unsatisfied.

Client maintenance helps increment the benefit of your business in various manners that you probably won't understand. Here are five reasons why client maintenance is critical to your business' prosperity.

Get a good deal On Marketing

Set aside your cash and diminish your advertising costs by keeping your old clients who are now acquainted with your items and administrations. Acclimation with your items and administrations likewise implies your business needs to invest less energy in client assistance.

Rehash Purchases From Repeat Customers Means Repeat Profit

Faithful clients will utilize your business normally for buys and will, in general, go through more cash. Existing clients are 3 to 10x bound to purchase than a lead They are half bound to purchase new items and burn through 33% more than new clients. An esteemed client confides in your business and accepts that you offer better assistance analyzed than contenders.

Free Word-Of-Mouth Advertising

Verbal exchange is the most financially savvy publicizing you can have and just originates from your devoted, upbeat clients. Rehash clients are bound to educate their loved ones concerning your business and its items, and clients regard the assessment of those near them. Clients are glad to inform individuals regarding the brilliant help they got or an item that they delighted in.

Simply take a gander at a portion of the numbers:

49% of purchasers state loved ones are their top wellsprings of brand mindfulness. Individuals who are alluded by a companion are 4x bound to purchase from a business, and one disconnected verbal impression drives deals in any event 5x in excess of a paid impression. 92% of individuals trust proposals from loved ones more than all different types of showcasing.

Held Customers Will Provide Valuable Feedback

Clients that you hold give significant criticism, and it's significant that you tune in.

97% of shoppers said they are fairly liable to turn out to be more faithful to an organization that actualizes their criticism, while 55% of purchasers said they are not liable to keep being a client of an organization that disregards their input.

Past Customers Will Pay Premium Prices

Long-lasting, steadfast clients, are far less cost cognizant than new clients since they esteem your organization as of now and, accordingly, are happy to take care of your administrations. Numerous clients partner more exorbitant costs with quality assistance and held clients believe that your organization can convey this quality over contenders

By and large, costs up to multiple times not as much as client securing.

Offering to clients with whom you as of now have a relationship is frequently a more successful method of developing income since organizations don't have to draw in, teach, and convert new ones.

Organizations that move their concentration to client maintenance frequently discover it to be a more effective cycle since they are showcasing to clients who as of now have communicated an enthusiasm for the items and are locked in with the brand, making it simpler to benefit from their encounters with the organization. Actually, maintenance is a more feasible plan of action that is critical to economic development. The confirmation is in the numbers: as indicated by considers done by Bain and Company, expanding client maintenance by 5% can prompt an expansion in benefits of 25% – 95%, and the probability of changing over a current client into a recurrent client is 60% – 70%, while the likelihood of changing over another lead is 5% – 20%, best case scenario.

Improve Customer Retention

Set client desires – Set client desires early and a little lower than you can give to wipe out vulnerability about the degree of your administration and guarantee you generally convey on your guarantees.

Become the clients' confided in counsellor – You should be the master in your specific field, with the goal that can pick up clients' trust and assemble client dependability.

Use connections to fabricate trust

Build associations with clients such that encourages trust. Do this through shared qualities and cultivating client connections.

Make Loyalty Programs

Customers love to get offers and uncommon limits sometimes. In addition, think about what, similar functions admirably for organizations in holding their clients. The organisation can attempt to accomplice up with an organization like Oodles Rewards, which is an incredible method to associate with your clients with cashback offers.

Conclusion on Human Capital in The Dubai Hotel Industry

The main process of customer retention and its implementation based drawback is very well analyze. It will give a clear idea of those reasons for which are primarily playing the major roles in the hotel to be less attention to customers and thus making a very negative impact on the market.

Reference List for Human Capital in The Dubai Hotel Industry

Atanasova, V., Challenges in the implementation of online hotel business in Bulgaria. Massachusetts Review of Science and Technologies, p.175.

Bandara, N.H.M.W.W.C.P.K., Dissanayake, D.M.P.P., Karunasena, G. and Madusanka, N., 2017, January. Challenges in maintaining the green certification in Sri Lankan hotel sector. In The 6 World Construction Symposium th (p. 106).

Brien, A., Anthonisz, A. and Suhartanto, D., 2019. Human capital in the Dubai hotel industry: A study of four-and five-star hotels and the HR challenges they face. Journal of Human Resources in Hospitality & Tourism18(2), pp.240-258.

Emmanuel, A.A., Dato'Mansor, Z., MohD Rasdi, R.B. and Abdullah, A.R., 2020. Conceptual Viewpoint on the Needs for Creating Green Human Resource Management Practices Awareness of Hotel Industry in Nigeria; Issues and Challenges. International Journal of Management11(4).

Jassbi, J., Ghodsirad, M.H., Aslansefat, K., Julashokri, M. and Barata, J., 2019, May. Ranking the Challenges of Hotel 4.0: Priorities according to the Experience of Implementing Innovative Water and Electricity Monitoring Technologies. In EmC-ICDSST 2019 5 th International Conference on Decision Support System Technology–ICDSST 2019 & EURO Mini Conference 2019 on "Decision Support Systems: Main.

Jhaiyanuntana, A. and Nomnian, S., 2020. Intercultural Communication Challenges and Strategies for the Thai Undergraduate Hotel Interns. PASAA: Journal of Language Teaching and Learning in Thailand59, pp.204-235.

Kumar, A., 2018. Hospitality education in India: Issues and challenges. Journal of Hotel and Business Management7(1), p.169.

Moraru, A.D., 2016. Challenges of hotel branding. An overview of the Romanian seaside hotel industry. Ovidius University Annals, Economic Sciences Series16(1), pp.336-340.

Waehama, W., Alam, M.M. and Hayeemad, M., 2018. Challenges and Prospects of Halal Hotel Industry in Muslim and Non-Muslim Countries: Proposed Study on Thailand and Malaysia. Journal of Halal Industry & Services1(1).

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Management Assignment Help

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