ENSN201 Electronic Commerce Analysis Assignment Sample

• Subject Code : ENSN201
• University : Kent Institute My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name : Enterprise System

Enterprise Social Networks

Introduction to Electronic Commerce

Electronic commerce is a place where buying and selling of goods and service and even transferring data’s and funds via an electronic medium called internet. They have the traction in various business strategies like business to business, business to customer, customer to customer and customer to business, the use of electronic commerce has increase with the growth of internet. The use electronic commerce is rapidly increased due to reduction in cost, time saving options, gain customer using search engine visibility optimization, overcome the geographical limitation etc. This report contains details about the electronic commerce and describes about the rising online technologies and trends about the electronic commerce. This also has their influence on marketplace.

Background of Electronic Commerce

As electronic commerce becomes more popular in today’s world it allows to purchases any goods from anywhere. This report contains information about the electronic commerce and how it emerged from bottom to top list. This also has information on how it recognize the knowledge sharing with a critical analysis of how social networking helps to improve the business around the world. This also provides information about the issues, ethical issues, threat that could occur during purchase and how this can be overcome from the security issues and security can be maintained at both customer and server (company side).

Content Analysis - Reflective 1 week 1

a. The topic discussed here is about the evolution of electronic commerce and how this evolved in development of 3 waves. This also has business process and revenue models instead of the business model while performing electronic commerce with its growth and how an international nature can affects the growth and development. How a business identifies the electronic commerce opportunities using SWOT analysis and Value chain.

b. Electronic commerce development in three waves: on this each wave has how electric commerce transferred from one side of the country to worldwide with international transaction, privacy, security, funding companies and strong internet connection. To increase the growth of business opportunity and profit companies has to examine their business elements and revenue model that used to identify, make sales and marketing by the specific collection of business process. This also explains about how the company get profit by this and how it reduces the transaction cost. SWOT analysis on electronic commerce provides the advantage and opportunities.

c. The lesson learned from electronic commerce, how business process and revenue model helps to increase the opportunity and SWOT analysis provides strength and weakness that helps to move on which side to increase profit.

Content Analysis - Reflective 1 week 2

a. The topic discussed here is about internet and WWW. This has the information about the origin, growth and present structure of the internet and how a packet switch network connects widely. Web protocol, email and web technology language are discussed with HTML language and how it works.

b. Internet origin and Packet switch (LAN and WAN), a routing packets connects the wholes networks around the world. Private, public and VPN network explains the network connection. Protocols were the set of rules that has to be followed for a secure connection like TCP/IP and E-mail protocol and IP addressing will connects the two systems. Router has the information of source and destination address. SMTP, POP, MIME and IMAP protocols on e-mails are used for secure transfer of message. Everything in WWW is of HTML documents which has links to move from page to pages. Domain names are assigned to a specific IP address and how an internent connection works. The internet connection like wireless, broadband, leased-line connection helps to connect to internet and also the generation of telephone networks.

c. The lesson learned from this topic is about the internet connection, protocols, internet components, packet switching, domain names and internet connection like broadband service, leased line connection etc.

Content Analysis - Reflective 1 week 3

a. The topic discussed here is about the selling of web. Revenue model and alternative revenue model discussed to improve the marketing and opportunities to the company in order to sell their products on the web. This explains how effective a business presence can be made in web by enhancing the website usability.

b. Here the customer interaction on storing photos and videos explains how the feature moves for Google photos for additional features for storage. This shows how a company can sell their product for customer interaction by analyzing customer behavior. Revenue model will analysis the customer or individual behavior on the website that helps to broadcast our business to new level. The fee-for content revenue model shows the content on the web with subscriber fee and advertising model explains how an advertising can be added to the web for selling products. Web site usability has been increased now that takes the business to the next level as during the start website has some basic information but now it allows to view, purchase and makes a trust on customers to provide their information.

c. The lesson learned here is all about web and how the companies uses web for selling their products and how website is used as a medium to buy and sell the products by making trust and secure between companies and customers.

Content Analysis - Reflective 1 week 4

a. The topic discussed here is about the marketing on web using product based and customer-based strategies, analyzing different marketing segments, identifies the customer characteristic for providing advertising related to customer, and how the product can be marketed on web including advertising at social media and search engine option and domain name selection as these both plays an important role.

b. Product, place, price and promotion of the product make a successful marketing. Selling or marketing a product is fixed based on either product based or customer based (customer satisfaction). Trust, complexity and media choice is concerned with marketing as a company has to balance all these three things before marketing. Each customer will be different from others so market segmentation is needed to segment the pool and market according to that makes an additional profit. The company relationship to its customer can be strengthen based on the usage-based segment and 1-to-1 marketing. CRM helps to manage customer relationship with website that their interest and behavior can be accessed to gain customer interest and acquisition cost can be determined by the company.

c. The lesson learned here is about the market strategies and how it can be applied to attract their customers. CRM is to manage the customer relationship, viral marketing and social media makes a direct and indirect approach for marketing the products. This helsp to market the goods on online.

Content Analysis - Reflective 1 week 5

a. The topic discussed here is about the business to business activity that helps to improve the efficiency and reduce the cost on electronic commerce. This shows how a purchasing, logistics and support activity helps business on internet and how these facilitate the outsourcing and off shoring business strategies. This also have discussed about the supply chain management and how internet technology is used for business.

b. Outsourcing allows other companies to perform some specific activities while off-shoring is an outsourcing that are performed by other countries. This shows the business activities happened in various countries. Purchasing activities will find and evaluate the vendors, to purchase and order for the goods. Supply chain is a part in company that follows particular strategic to improve the business. This has direct and indirect materials purchasing like finished product and MRO supplies like p-card respectively. EDI electronic data interchange is mostly used to exchange the data in specific standard formats for business exchange with outer or inner trading partners. Various supply chain networks were used to increase the electronic commerce sites.

c. The lesson taught her is about the supply chain efficiency and how this helps the tracking technologies to move from one to another place. This also states about the cost reduction and improvement in business from purchasing, support activities and logistics.

Content Analysis - Reflective 1 week 6

a. The topic discussed here is about the social networking, mobile commerce and online auctions of electronic commerce. This shows how the social networking comes to the virtual communities, how this can earn the revenue, how it uses social networking to increase their business, mobile technology and auction related business conducted in online.

b. A virtual comminutes is a medium that connects people with business without any physical existence. Social networking emerges here to increase the growth of business by marketing on social networking simply by creating and publishing company profiles and shared connections to open for everyone access. Web blogs, micro blogs and participatory journalism has their different way to express business from small to large business. Social networking is a medium to shop and even virtual learning is also provided here. Learning, advertising, revenue or mixed revenue and fee for service sites are there and can be accessed as per our business that reduce the cost and time saving. There are different OS for mobile app creation and there is a app store to download a secure app so transaction on using these app are more comfort and easy. Online auction is a development were both seller and buyer have to pay some amount for participation to selling their advertisement on web. This capitalize the internet strength and business to business auctions helps to meet the needs.

c. The lesson learned here is all about how social networking helps in electronic commerce and how this can be accessed using mobile apps and advertising on mobile auctions.

Content Analysis - Reflective 1 week 7

a. The topic discussed here is about the environment of electronic commerce i.e. legal, ethical and tax issues. This state how a legal environment affects the commerce activities, copyright, patent and a trademark using on internet and also explains about the crime, warfare and ethical issues on online transaction.

b. To have a legal environment every business has to follow some rule and regulation to maintain secure and can face some set of penalties to avoid risk. These has a rule how to communication, law violation, border and jurisdiction. Power is a control over design, effects were the impact of the action, legitimacy is subject to law that are to be followed, and notice is look of changes in rules. International jurisdiction should involve both the country jurisdiction as should follow or obey according to their government scheme. Every website has a terms of service agreements that should holds rules and regulation of the site. Violating them will be considered as illegal. For protection ethical, copyright, patent and trademark issues has to be addressed on the rules with advertising rule, some issues like gambling has to handled along with virus, malware. Ethical issues like communicating with children should be handled with care.

c. The lesson learned here is about the issues that are in online commerce. Everything that has to regulated as rules to be followed by the companies to handle with care to all its customers and this should have a child care.

Content Analysis - Reflective 1 week 8

a. The topic discussed here is about the hardware and software used in electronic commerce; this has details about the server performance and its function. Operating systems and server software used on web server, how spam issues can be controlled and how the cloud computing helps in web infrastructure of the growth of an organization.

b. Server computers have more memory that provides faster data retrieval to its clients. Platform neutrality has an ability to connect device on network with various OS. Client server architecture with HTTP provides a medium to communicate and this is called 2 tire communications. The common web server software is Apache HTTP and MS IIS. Email are used to perform electronic commerce task that may or might not have virus, a technical solution to these can be ensuring the sender as a known person, send back the mail to suspected spamming computer and an ultimate solution is to have e-mail protocol. Data analysis software like Adobe analytics, webtrends etc are used to capture clients information and store it in logs. Cloud computing or green computing were used for server that has collection files. It is expensive and fast computer that provides faster response.

c. The lesson learned from this chapter is about the software and hardware used in electronic commerce. Client server architecture and server hardware architecture shows the communication between the client and server.

Content Analysis - Reflective 1 week 9

a. The topic discussed here is about the software’s used in electronic commerce and howto perform the function by then on web hosting services. How this software work with database ERP and what software’s can small, medium and large company can hold.

b. The basic function of electronic commerce software is to display the catalog, shopping cart and the transaction processing. Goods are viewed and searched on catalog, while shopping cart has the item listed by the customer and transaction process contains details about the full transaction for the purchased items on the electronic commerce sites. The work offered by the electronic commerce has database, middleware and enterprise integrations. On online these web service are required some REST and RESTful design that specifically designed for the web services. Small and medium sized business can have CSPs that offers free or low cost softwares like, yahoo, gate.com etc. large business uses additional options to secure their data and uses database management tool to maintain large amount of data.

c. The lesson learned here is about the software’s and REST design on web services. Apart from the software discussed it also uses content and knowledge management, supply chain and CRM software and how it achieves the goal of the organization.

Content Analysis - Reflective 1 week 10

a. The topic discussed here about the security of electronic commerce. What kind of security can occur and how can be managed them is discussed. This also states how to development a security policy and how to implement them on online or web transaction.

b. The important element to secure the transaction is by using password and companies needs password management tools to manage the complex password. Every transaction and purchase on the internet have to be protects from unauthorized access, use, modification and destruction. Creating security policy helps to manage and maintain the security inside their company with their customers. Security policy states how a threat can occur and how to manage them when occurred. Cookies, web bugs and active content on the web pages helps the server to identify the revisited client and how client device access the web page. Virus and worms were trying to find the sensitive information about the customer and anti-virus software tries to detect the threats. All the web security can be managed and secured by implementing digital certificates, encryption algorithm and has coding to secure the passwords of customer.

c. The lesson learned here about the security on electronic commerce, threats can be detected earlier before it reaches to the company from either customer side or intrusion by attacker.

Content Analysis - Reflective 1 week 11

a. The topic discussed here is about the payment method in electronic commerce. How an online payment system and payment card works on transaction and challenges and opportunities for using digital cash is also discussed. This also has how banking industry work on internet with wallets that facilitates the transaction using phone or computers.

b. Fin-tech is used to improve the quality and reduce cost of the service at online. The common online payment methods are mostly used while electronic transfer is used by minimum peoples. Electronic bill presentment will provide the bill and accept the payments made by the customers. This also explains micropayment and small payments on online payments how it pays amount to the company. The most used payment cards are discussed here that shows how this works on internet with it advantage and disadvantages. Payment acceptance and processing has two steps process i.e. first step to verify and validate the card details while the second step is about the clearing the transaction and transfer from one card to merchant’s banking account. Challenging in digital cash and threats to the payment system to steal the customer information and how protect them.

c. The lesson learned here is about the transaction between the merchant and customer. Attacks and threats that occur in payment transaction and how can secured from them.

Conclusion on Enterprise Social Networks

This report contains details about electronic commerce and its function, types, hardware and software used and how security can be protected during the purchase of the goods and services. The transaction of data and payments has to be more focused along the business model to increase the growth and security of the electronic commerce web sites.

References for Enterprise Social Networks

Chang, H.H. and Chen, S.W., 2009. Consumer perception of interface quality, security, and loyalty in electronic commerce. Information & management, 46(7), pp.411-417.

Kagan, A., Post, G. and Noel, C.M., 2000. Selling the Web: Web features used by retailers. Journal of Applied Business Research (JABR), 16(1).

Pedersen, P.E., Methlie, L.B. and Thorbjornsen, H., 2002, January. Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework. In proceedings of the 35th annual Hawaii international conference on system Sciences (pp. 8-pp). IEEE.

Sardana, M.M.K., 2013. Evolution of e-commerce in india: Challenges Ahead (Part 2). ISID Discussion Notes.

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