In the middle of the Covid-19 pandemic, a community of girls has engaged themselves in creating beautiful paintings and selling it through this page, “ Paintings for Sale”. This is to inform you that the profit which the group of girls will earn from this painting will be contributed towards a well-known NGO ( Non-Profit Organization) for the poor children. The key purpose of this business is to meet the basic needs and requirements of the poor children through the profit generated from these paintings. The girls who are involved in making the painting are no professional artists but they are just making use of their hobby to do something productive and help the ones in need. The girls engaged in the business are the student of reputed school in the city known as the “XYZ School”, who is very much eager to serve the NGO attached to their institution. The paintings will not be of very high quality but aslively as a chandelier to decorate your beautiful house. All the paintings available for sale will be of the same price range and even middle-class people can afford to buy it. Since, the 16 years old girls are working so hard to help the poor children, it would be great if even can lend a little helping hand to them. It is not about helping us to earn profit but it is all about providing a little help to the deprived children of our society.
Every week, the “Painting for Sale” page is going to post new paintings created by the girls and if you are interested in purchasing it, just hit like and we are going to provide the best price for you in your inbox. I know, it might be difficult for you to have trust on simple page on Facebook, so you don’t have to make your payment online. We provide you with an opportunity to check the painting when it is delivered to you and then make the payment associated with it.
If you are satisfied with our product just share it on your Facebook page and tag us on your post. In this way more and more people will come to know about us and we will be in a position to help more poor children. A little contribution from your side can enhance the life of many poor children.
Be sure that we will not charge any hefty amount from you but only a little contribution from your side is enough for us to support the poor children. I am sure you are not going to regret buying these paintings and support the poor, so please like our page and support our idea. If our idea has convinced you, then go ahead and share our page with your friends and relatives and let it reach to the maximum amount of people (Grancea, 2015). Our intention to support the poor children give them a satisfying life also in the situation of the pandemic. We can’t give them the best but we can be the best for them.
The fundamental audience for the above social media post is the middle-class people as well as higher class people of the society, who can contribute a little part from their savings to help the poor children attached with the NGO and buy paintings from the “Paintings for Sale” page on Facebook.
Facebook is an online social networking platform, where people from various different classes gathers to communicate with each other, share their ideas and viewpoints as well as make it a platform to sell their products and services (Cockrill et al., 2016). Hence, I think it will serve as a great means to target the audience for selling the paintings made by the 10th standard girls. Moreover, according to my thinking, the social media post is asking for only a little contribution from the audience and not any hefty amount, because their intention is not just to make profit but also help the poor children from the profit. I think, the middle-class people is a justified option for accomplishing the goals of the associated post as they don’t have to cut off any major expense to buy the paintings.
The key purpose of my post is to drive the attention of the middle-class people and the higher-class people of the society to the page “ Paintings for Sale” and encourage them to help the poor children of the NGO in the Covid-19 scenario (Lee et al., 2018).
Charity advertisement is the genre of my social media post. Moreover, it has even met the conventions of the associated genre by asking its target audience to purchase the paintings and contribute towards improving the life of the poor children (Erlandsson et al., 2018). Another reason is that the concerned social media post has worked towards creating an affinity between the motive of the post and its target audience.
In the above social media post, rhetorical devices like that of an understatement has been used wherein the words or phrases like “ not very high quality” and “little contribution has been used to explain the quality of the painting and the extend of charity required respectively (Tucker, 2016).
Another rhetorical device of a metaphor that is “as lively as a chandelier” has also bee used to explain the attractiveness of the paintings as a part of home decorations.
There is a high chance that audience might question the authentication of the Facebook page and the NGO in concern. The post has addressed the same by mentioning the name of the school to which the NGO is attached, hence people can check it accordingly.
The audience might even question whether the price of the paintings will really be used for the poor children (.Taecharungroj, 2017) For this again the audience can address the “XYZSchool” associated with it.
Cockrill, A., & Parsonage, I. (2016). Shocking people into action: Does it still work?: An empirical analysis of emotional appeals in charity advertising. Journal of Advertising Research, 56(4), 401-413. Retrieved from http://www.journalofadvertisingresearch.com/content/56/4/401.short
Lee, Y., Yoon, S., Lee, Y. W., &Royne, M. B. (2018). How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising. Journal of Public Policy & Marketing, 37(1), 108-118. Retrieved from https://journals.sagepub.com/doi/abs/10.1509/jppm.16.180
Erlandsson, A., Nilsson, A., &Västfjäll, D. (2018). Attitudes and donation behavior when reading positive and negative charity appeals. Journal of Nonprofit& Public Sector Marketing, 30(4), 444-474. Retrieved from https://www.tandfonline.com/doi/full/10.1080/10495142.2018.1452828
Tucker, C. E. (2016). Social advertising: How advertising that explicitly promotes social influence can backfire. Available at SSRN 1975897. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1975897
Taecharungroj, V. (2017). Higher education social media marketing: 12 content types universities post on Facebook. International Journal of Management in Education, 11(2), 111-127. Retrieved from https://www.inderscienceonline.com/doi/abs/10.1504/IJMIE.2017.083350
Grancea, I. (2015). Visual arguments and moral causes in charity advertising: Ethical considerations. Symposion, 2(2), 167-185. Retrieved from https://www.pdcnet.org/symposion/content/symposion_2015_0002_0002_0167_0185
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