Marketing For Managers

Industry Analysis

In simple words, agriculture industry can be defined as an industry which uses natural resources to produce goods that maintain life, food, horticultural crops, fiber, forest products and such similar commodities. The evolution of the agriculture industry spans 1000 of years. This industry has been affected by several factors such as climatic changes, human cultures and evolving technologies. Deforestation is the major threat for the rural livelihoods of the farming communities that comprise 80 percent of the population of Timor- Leste. To address the environmental consequence of deforestation as well as climate change, WithOneSeed community forestry is a very clever approach of combining action. In order to build local economies, they are building carbon store by replanting their forests (Reid, 2017).

Competitor Analysis

With one seed program is encouraging the companies who are interested in carbon offsets to take part in the environmental sustainability initiatives. In the environmental protective scenario, the carbon capture industry would become the development trend under the effects of political factors. It is seen that the future upward trend of firms would lead to high competition between the non profit as well ad profit businesses. It is easy for With One Seed to get high consensus from the government and would get greater opportunities to approach different markets easily. If the product approaches different markets, the unemployment rate would also reduce. However, due to the COVID-COVID-19 pandemic, it has become difficult as the government disbursement has become slow. Also, Xpand's foundation would be impacted adversely due to shut down of businesses as they might consider another option of reducing CO2 by themselves.

The below perceptual map shows that there are some common factors of consumers' process that helps to make decisions and provides potential chance for the businesses to enhance competitions. It also helps to understand the essential demands of the market. With One Seed has a competitive advantage in prices. However, it is seen that in terms of productivity and operational performance, With One Seed is less efficient than other rivals in the global market (Bond et al., 2020).

References for Developing Farmer and Community Capacity

Bond, J., Millar, J. and Ramos, J., 2020. Livelihood benefits and challenges of community reforestation in Timor Leste: implications for smallholder carbon forestry schemes. Forests, Trees and Livelihoods29(3), pp.187-204.

Reid, R., 2017. Developing farmer and community capacity in Agroforestry: is the Australian Master TreeGrower program transferable to other countries?. Agroforestry Systems91(5), pp.847-865.

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