Lead and Manage Organizational Change - Assessment Task 2

Introduction to Samson Media

Samson Media is a recognized organization that prints magazines. A strategic need has been identified for making a change in the era of digitation as it is leading to the risk of numerous competitors in the market offering digital solutions. The main objective of the company concerning this is to increase the return on capital, include content based on health, beauty, and fashion. Furthermore, it aims to shift towards digital media. The present human resource strategies and events entail selection, employment, termination, and training policy. However, the required changes in respect of novel strategic change will need a training need analysis approach to train the employees and upskill them for digital media.

External Environment Analysis

PESTEL analysis is the most suitable strategic framework to study the external environmental factors impacting the company.

Political: The changes in the policies of the government of Australia can impact the operations of the Media Company. Diverse political factors by the government of Australia in respect of tariffs, tax, fair benefits, and more have been established. These changes have impacted the industry restraints enabling organizations wider advertising reach and prospects.

Economic: Australia’s performance can indeed result in alteration in advertising expenditure. The Samson Media has indeed undertaken challenges in holding higher performance due to the decline in GDP rate of the nation.

Socio-cultural: Population expansion is a contributing factor increasing demand for the magazines. Furthermore, as per the individual’s lifestyle in Australia, they are more influenced by the innovations and technological advancements that have an impact on the business of Samson media.

Technological: In the nation, the constantly growing technological trends hurt the Samson media. People today are more inclined towards digital media with the internet activated devices.

Environmental: To attain the environmental sustainability goals, each business is trying to reduce its carbon footprint. In Australia, there is a carbon tax that Samson media has to pay to contribute to the carbon content in the environment. This forces the company to adopt novel ways of printing media.

Legal: A justifiable trade policy has been established by the government for breaking the monopoly. Trading rules are being imposed that could hinder the operations of Samson media.

Sources of Information on Change Management and Best Practice Approach

The foundations of information on change management for the Samson media are microenvironments analysis and the microenvironment analysis by studying the internal and external factors impacting the business. Using the external environment analysis, it is clear that change is required in terms of a shift towards digital media as per the consumer behavior. Additionally, the finest practice change management policies are leading to upskill the workers and managing resistance to change.

Risks and Barriers to Change and Strategies to Overcome these

Risk description




Preventative Action/Contingency Plan

Lack of financial support


Increase in liabilities of the company


Set proper budget

Technology failure and issues


Low efficiency of system


Research market substantially

Time constraints

Very Likely

Delay in project


Increase the efficiency of staff and systems

Cultural issues


Conflicting situations may occur


Develop trust among staff members

Staff acceptance


Investment on hiring


Upskill workers using leadership

Availability of technical resources

Very Likely

High investment in this regard


Invest in Research and development

Major Change Requirements

Change requirements are needed in the installation of the technical system to publish digital magazines for the users. Further, the recruitment of technical staff and leaders are required. Moreover, upskilling of staff is necessary to keep them trained for carrying out activities. Additionally, intense promotional activities are required to reach the target consumers.

Prioritization of Change requirements

The recommended priority for recruitment is skilled staff to operate within the technical environment. In respect of the technical system, there must be a more advanced information-sharing system that eases the way of communication. Further, a proper hierarchy is required to allocate suitable roles and responsibilities.

Cost-Benefit Analysis

The costs associated with managing high priority change management are redundancies costs AUD 300000, upskilling costs AUD 100000, consulting with experts AUD 100000, and communication to stakeholders AUD 100000. However, at the same time, there will be cost savings in the form of shut down of the site, staffs costs and renting costs. The benefits will be in the form of risk mitigation, more productivity, more customers, and so on.

Recommended Communication and Education Strategies

  • Use of technology to communicate the change
  • Spend time in groups and encourage unit members

Lead and Manage Organizational Change - Assessment Task 3

Communication and Education Plan


Key message

Delivery method

Frequency and duration of a session (if applicable)


Staff Members

Benefits of required changes in the company in respect of publishing magazines

Training sessions

The duration will be 3 hours in a day. Frequency to take place will of 1 week.

Within the organization


Digital magazines are available now with advanced features and content


Frequent activity to be done numerous times in a month

Over the company’s website

Youth Users

Interesting news content designed digitally for you

Online and offline campaigns

One time activity

Over website and social media platforms.

Lead and Manage Organizational Change - Assessment Task 4

Dear human resource team,

In respect of change in shifting towards digital media, it is required to provide training to all the staff members so that they could adapt to the changes. I would like to recommend you to hire a motivational speaker who could convey the benefits of change management in the team building. He should be able to tell them about establishing effective communication team-building exercise. Further, he may convey them about the rewards that are associated with the outstanding teamwork.

Thanks and Regards

Lead and Manage Organizational Change - Assessment Task 5

Change management review brief



As per my review towards the staff survey comments and the positive directions on change management, I would like to say that all staff members have agreed to comply with the change process and want to upskill themselves in respect of technological aspects. Furthermore, I would like that Samson media must adopt more communication strategies in response to the feedback received from the staff people. There should be face-to-face communication in the form of one-to-one discussions that will identify each one’s perspectives.

Thanks and Regards

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