BSBINN601 Change Management Briefing Report Sample

Subject Code : BSBINN601
University : Victoria University My Assignment Services is not sponsored or endorsed by this college or university.
Subject Name : Management

Lead and Manage Organizational Change - Assessment Task 2

Introduction to Samson Media

Samson Media is a recognized organization that prints magazines. A strategic need has been identified for making a change in the era of digitation as it is leading to the risk of numerous competitors in the market offering digital solutions. The main objective of the company concerning this is to increase the return on capital, include content based on health, beauty, and fashion. Furthermore, it aims to shift towards digital media. The present human resource strategies and events entail selection, employment, termination, and training policy. However, the required changes in respect of novel strategic change will need a training need analysis approach to train the employees and upskill them for digital media.

External Environment Analysis

PESTEL analysis is the most suitable strategic framework to study the external environmental factors impacting the company.

Political: The changes in the policies of the government of Australia can impact the operations of the Media Company. Diverse political factors by the government of Australia in respect of tariffs, tax, fair benefits, and more have been established. These changes have impacted the industry restraints enabling organizations wider advertising reach and prospects.

Economic: Australia’s performance can indeed result in alteration in advertising expenditure. The Samson Media has indeed undertaken challenges in holding higher performance due to the decline in GDP rate of the nation.

Socio-cultural: Population expansion is a contributing factor increasing demand for the magazines. Furthermore, as per the individual’s lifestyle in Australia, they are more influenced by the innovations and technological advancements that have an impact on the business of Samson media.

Technological: In the nation, the constantly growing technological trends hurt the Samson media. People today are more inclined towards digital media with the internet activated devices.

Environmental: To attain the environmental sustainability goals, each business is trying to reduce its carbon footprint. In Australia, there is a carbon tax that Samson media has to pay to contribute to the carbon content in the environment. This forces the company to adopt novel ways of printing media.

Legal: A justifiable trade policy has been established by the government for breaking the monopoly. Trading rules are being imposed that could hinder the operations of Samson media.

Sources of Information on Change Management and Best Practice Approach

The foundations of information on change management for the Samson media are microenvironments analysis and the microenvironment analysis by studying the internal and external factors impacting the business. Using the external environment analysis, it is clear that change is required in terms of a shift towards digital media as per the consumer behavior. Additionally, the finest practice change management policies are leading to upskill the workers and managing resistance to change.

Risks and Barriers to Change and Strategies to Overcome these

Risk description	Likelihood	Impact	Priority	Preventative Action/Contingency Plan
Lack of financial support	Likely	Increase in liabilities of the company	High	Set proper budget
Technology failure and issues	Unlikely	Low efficiency of system	High	Research market substantially
Time constraints	Very Likely	Delay in project	Moderate	Increase the efficiency of staff and systems
Cultural issues	Unlikely	Conflicting situations may occur	Least	Develop trust among staff members
Staff acceptance	Likely	Investment on hiring	High	Upskill workers using leadership
Availability of technical resources	Very Likely	High investment in this regard	High	Invest in Research and development

Major Change Requirements

Change requirements are needed in the installation of the technical system to publish digital magazines for the users. Further, the recruitment of technical staff and leaders are required. Moreover, upskilling of staff is necessary to keep them trained for carrying out activities. Additionally, intense promotional activities are required to reach the target consumers.

Prioritization of Change requirements

The recommended priority for recruitment is skilled staff to operate within the technical environment. In respect of the technical system, there must be a more advanced information-sharing system that eases the way of communication. Further, a proper hierarchy is required to allocate suitable roles and responsibilities.

Cost-Benefit Analysis

The costs associated with managing high priority change management are redundancies costs AUD 300000, upskilling costs AUD 100000, consulting with experts AUD 100000, and communication to stakeholders AUD 100000. However, at the same time, there will be cost savings in the form of shut down of the site, staffs costs and renting costs. The benefits will be in the form of risk mitigation, more productivity, more customers, and so on.

Recommended Communication and Education Strategies

Use of technology to communicate the change
Spend time in groups and encourage unit members

Lead and Manage Organizational Change - Assessment Task 3

Communication and Education Plan

Audience	Key message	Delivery method	Frequency and duration of a session (if applicable)	Location
Staff Members	Benefits of required changes in the company in respect of publishing magazines	Training sessions	The duration will be 3 hours in a day. Frequency to take place will of 1 week.	Within the organization
Community	Digital magazines are available now with advanced features and content	Advertisements	Frequent activity to be done numerous times in a month	Over the company’s website
Youth Users	Interesting news content designed digitally for you	Online and offline campaigns	One time activity	Over website and social media platforms.

Lead and Manage Organizational Change - Assessment Task 4

Dear human resource team,

In respect of change in shifting towards digital media, it is required to provide training to all the staff members so that they could adapt to the changes. I would like to recommend you to hire a motivational speaker who could convey the benefits of change management in the team building. He should be able to tell them about establishing effective communication team-building exercise. Further, he may convey them about the rewards that are associated with the outstanding teamwork.

Thanks and Regards

Lead and Manage Organizational Change - Assessment Task 5

Change management review brief

The CEO

As per my review towards the staff survey comments and the positive directions on change management, I would like to say that all staff members have agreed to comply with the change process and want to upskill themselves in respect of technological aspects. Furthermore, I would like that Samson media must adopt more communication strategies in response to the feedback received from the staff people. There should be face-to-face communication in the form of one-to-one discussions that will identify each one’s perspectives.

Thanks and Regards

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