● The company use to provide soft drinks with unique quality taste.
● The marketing strategy and the packaging of the products are attractive one.
● In the beverage list of the company, it regularly introduce new beverages for their customers.
● In the time of globalization, the countries are marketing their products in the local market.
● The company used to enjoy the sessional advantages.
● Entries of the new companies are giving threats to the company.
● The companies who have already grabbed a huge audience review also trigger the threats.
● The company used unique marketing strategies.
● The company used to keep their drinks recipe as secrete.
● The employees of the company are also skilled enough.
As per the statement of ÖNEREN et al., (2017)One of the most marked strengths of the company is the company used to serve unique and also genuine beverages to their customers. In thor soft drinks material the company uses real fruits pulp that not only enhance the taste of the drinks but also make it more genuine which attracts the health concern people. The company used to serve different hard drinks and soft drinks to their customers. Even in case of the marketing strategies of the Canadian company, Bella Beverage Inc. is unique and the executive team and the organizational structure are favorable for the new markets. The packaging, one of the most important marketing strategies, is also important for what the company follows. The strength of the company is the different market policy of the government that it enhances the expansion of the business every time also the population and the demand of the beverage are the strength points of the company.
The weakness of the company is in the time of globalization the company only makes their target audience from the local niche (Phadermrod, et al., 2019). The market review of the company is also high and the demand of the products is also there but the company feels insecure to establish their business market in the international market.
According to the Ashamed (2019) the threats of the beverage company are the new entries of different companies as the startup companies make the same drinks at a low price and that attract the customer. Again in cas4e of the brands who have already established their image are giving threats to the Bella Beverage Company.
The opportunity for the company is the employees of the companies are skilled enough and the company makes them more productive through giving training. The demand of the beverages that the companies serve and use secretly is the opportunities of the company.
Fig: SWOT analysis
Political: Governments are known as an external factor for the requirements in Bella Beverages. There are a few political factors and they are:
The economics in Canada is considered as a stable in political basis. The intergovernmental cooperation is responsible for improving a few opportunities through global expansion (Fozer et al., 2017). Moreover, the initiatives taken by the government against carbonated drinks are seemed to be a threat for the following company. Bella Beverage need to modify their products to identify the threats and became in a standing position in beverages industry.
Economic: The performance of Bella Beverages is linked with the economy of Canada. The economic influences have been covered with business elements in the organization. There are a few economic factors also available such as: \
Bella beverages has the opportunity to grow their business and expansion based on the economic stability in various countries along with Canada. The expanding growth rates have been measured the current performances and it has been in a strong position for the development of economy (Basak et al., 2020). The slowdown process of the economy with the challenge with Chinese economy can be a threat for the Bella Beverages.
Social: The customers of Bella Beverages are following various trends related to sociocultural. The following factor is responsible for identifying the impact of the beverage company and the macro-social elements have been affected in these factors. The social factors are:
Legal: The competitors of Bella Beverages have been a major subject with the legal requirements. The external legal factors are given below:
GMOs stands for genetically modified organisms that have been implemented in all over the world. Bella Beverage is trying to reduce the GMO ingredients for satisfying the regulations.
Environmental: The brand and supply chain management has been linked with ecological and environmental factors. There are also a few external environmental factors such as:
Technological: The beverage industry has been associated with various technological trends. The technology here is r3esponsible for the improvement and modification of business change in Bella Beverages. Here, the external technological factors are as follows:
There are a several automated solutions that is responsible for controlling the business units and managing various sectors in the business.
The key success factors behind the success of the organization Bella Beverages in the international market is strongly linked to the organizations business capabilities especially in the area of overcoming the challenges that are associated with Five Force Analysis of Porters. Some of the major segments related to the same are demonstrated below.
Competitive Rivalry- Strong Force
With related to the market performance of Bella Beverages in the global market, they face strong competition with their major competitors like PepsiCo, Coca-Cola and many other. Most of the firms which are related to the industry of beverages and food are much aggressive in the area of marketing and product innovation. Therefore, applying a strong force on Bella Beverages competitive rivalry is also strengthened (Varelas & Georgopoulos, 2017). The key major reason behind this is that the consumers have better advantage shifting their brands from one form to another. The respective Porters five force model provides a clear analysis that Bella Beverages in the international market faces strong and high competition with related to their market competitors.
Bargaining power of buyers-Strong Force
As mentioned above that the consumers in the market have better opportunity to shift form one brand to another. This respective condition highly strengthens the ability of the customers in the area of influencing Bella Beverages. In addition to this, many customers present under the international market have better product knowledge where they can easily make advanced choice form their part between the product of Bella Beverages and other products associated with the competitors (Varelas & Georgopoulos, 2017). Based on this respective segment, it is important for Bella Beverage to give more emphasis on customer satisfaction in order to increase their market revenue on a complete basis.
Bargaining Power of Suppliers-Weak Force
High overall supply of the product associated with the organization increases their options in the area of acquiring raw materials on a complete basis. The power of the company is also weakened because of the organizations lower level of integration. Thus, suppliers power enhances a weak force in the market.
Threat of Substitutes-Strong Force
Beverages company in the international market consist of many substitute products of different qualities. Thus, Bella beverages can face a strong competition in the area of substitute products.
Threat of New Entrants-Moderate Force
New firms in the market can threaten Bella Beverages because there is strong option for the consumers to shift from one organization to another. Due to this the threat related to the new entrants for the company faces a moderate force in the international market.
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