Strategic Management


SWOT analysis of Delta/Signal Corp. (Internal analysis)



· Use of scorecard balanced strengths in order expand the company’s reach to market

· Robust brand awareness and equity

· Offers a diverse range of products

· Strong hold on the domestic market

· Weak track record

· Not fully sustainable

· Outdated tools for operations (scorecard)

· Low investment return

· Poor inventory management

· Poor work force diversity



· Expansion of the business in other areas and regions, including new market penetrations

· Diversification of products

· AI development opportunities

· Development of social media and e-commerce-oriented business models

· Threat from competitors

· Volatile trade relations between countries

· International geo-political factors

· Threat from new entrants in the industry

· Increasing labor and resource cost


As the company has a robust brand awareness as well as equity, it can attract new customer groups and make them loyal to the company with the aid of its superior products and services. Furthermore, the industry of change management and growth is experiencing tremendous expansion nowadays with high customer demands and requirements, for which they are willing to pay extra amounts (Adeleke et al. 2019, p.932). Also, the company provides a diverse set of products ranging from cut rate instrument panel switches to high-end state of the art powertrain sensors. The company offers numerous products for its customers, which in turn helps to segment the market and meet diverse customer needs accordingly.


The primary weaknesses of the company are its poor track record and its inability to implement sustainable ways into the organizational structure. Moreover, it uses outdated tools for its operations, which requires high precision and cost cutting effectiveness. Furthermore, the investment return is low along with poor inventory management within the organization. The organization does not hire a diverse workforce due to which certain drawbacks in terms of product innovation and service creativity can be experienced.


The company can expand its business to other regions as well as nations and pursue the process of globalizing the business by taking it to the next level. Furthermore, development in its IT structure and artificial intelligence can be focused via scorecard balance. This will help to predict correct customer demands along with catering to niche segments and development of better engines for organizational purposes. It can also expend on development of its business models that will be e-commerce centric and will be more focused on digitalization. Reducing market entry and penetration costs can be effective here as well for the company’s overall betterment. Implementing adapting according to the latest technology can give the company a significant edge over its competitors (Hameed et al. 2016, p.p.788).


Some of the major threats include threat from competitors and political risks. The new entrants can pose a significant risk to the company, especially if they start to provide quality services and products at reasonable prices to the customers. Also, the cost of labor and resources are increasing presently, which can be a threat to the firm as it can face losses and other backlashes in the current situation.

PEST analysis (external analysis)

Political factors

Regulatory practices are highly streamlined with global regulations and norms that can affect or influence the company in different ways. Moreover, carrying out business in the domestic market for the company is to some degree beneficial, as the country has favorable regulations and policies for these types of companies. This can be considered as a significant advantage over running its operations in other developing and under developed countries out there (Moldogaziev, Scott and Greer, 2019, p.536).

Economic factors  

Economic factors such as inequality index and employment rate can influence or affect the business operations. At the current moment the rate of employment is low due to the global pandemic, due to which the company can be significantly affected.

Social factors

Social factors like the level of education in the society and attitude towards authority are some of the essential social factors those can govern the success rate of the company. The home country of the company has a higher margin of average income (Nasim, 2018, p.171). Also, sophisticated customers from other regions purchase form the company, which can give the company an advantage over others.

Appendix 2

Industry drivers

There are certain industry drivers that can initialize and boost development in the area. For Delta/Signal Corp. the drivers for the betterment and improvement of the particular industry are as follows-


The efficiency of the sales people plays an important role in the rate of sales. Marketing strategies are involved here including how well the company can advertise its products and promote its brand image to the customers. 

Number of company stores

The number of stores determines the availability of the products and services to the diverse customers. Therefore, greater the number of stores, greater is the chance to sell its products.

Company Website traffic

The company should improve its website for maximizing user traffic. This will enable the customers to browse through the products easily.

Number of products and services

The success of a company is directly dependent upon the number of products and services it provides.

Price ranges of these products and services

Including all types of price ranges can attract different customers from the communities.

Units of production

Greater the units of production and rate, greater is the number of sales.

Volume of the products sold

The volume of products sold is directly reflected upon the company’s profit margin at the end of the day.

Foreign exchange rates

Higher foreign exchange rates can be disadvantageous for the company. Therefore, it must implement suitable strategies according to the market changes.

Energy and electricity costs

Cutting various organizational costs can help it to increase its profit margin and turnover.

References for Delta/Signal Corp. Analysis

Adeleke, A.Q., Bahaudin, A.Y., Kamaruddeen, A.M., Bamgbade, J.A. and Ali, M.W., 2019. An empirical analysis of organizational external factors on construction risk management. Int J Suppl Chain Manag, 8(1), p.932.

Hameed, I., Riaz, Z., Arain, G.A. and Farooq, O., 2016. How do internal and external CSR affect employees' organizational identification? A perspective from the group engagement model. Frontiers in psychology, 7, p.788.

Moldogaziev, T.T., Scott, T.A. and Greer, R.A., 2019. Organizational dissolutions in the public sector: An empirical analysis of municipal utility water districts. Journal of Public Administration Research and Theory, 29(4), pp.535-555.

Nasim, K., 2018. Role of internal and external organizational factors in TQM implementation. International Journal of Quality & Reliability Management.

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