Date : 23 October 2021
Location : United States America

The universities in the United States are heavily investing in marketing and advertising to gain maximum number of student enrollments. The marketing activities include personalised emails, brochures, pamphlets, and some universities are even reaching out to prospective students via live streams and virtual tours. Over the last decade, i.e., 2009-2019, the total number of enrolled students in undergraduate and postgraduate courses has fallen from 17.5 million to 16.6 million. But according to Greer Davis, Associate Director of Undergraduate Communications and Marketing, University of Wisconsin remains unaffected and in fact, it has observed an increase in student applications and enrollments. Thus, it is the only university that has not needed to increase its marketing and advertising budget. Unlike other institutions in the US, UW enrollment is now 47936 up from 43336. Davis claims this is because of the constituent relationship management tool that the university uses to track students’ interests.

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