The Netflix platform defines itself as a streaming service that provides a vast diversity of movies, television shows, documentaries and anime, and so on. In the times of pandemic, when everything was shut down, Netflix's business thrived, as people had more time on their hands, to watch their favorite shows and films online, without any interruption and at a very pocket-friendly price. The business model of Netflix is surely something to talk about alongside the content it holds. For this reason, university teachers assign students with Netflix case study analysis tasks and expect them to identify the insights of the business and organization so that scholars can comprehend the secret of running a successful company, which is kept on growing each year.

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  • Introduction to Netflix- The writer will briefly explain what Netflix is in this part. Along with this, the organization's history and founder will be discussed. The membership price, entertainment presence, and market domination will all be documented so that an assessment of the company's growth and development could be completed.

  • Client depiction- Once the data about Netflix Company is known, its clients and target audiences would be described. What makes the platform so famous among people can also be cited, in which, bringing fresh content and award-winning movies and serials on the table can be specified as one of the reasons.

  • SWOT analysis- Following recognizing the client base, the organization's strengths, weaknesses, opportunities, and threats would be revealed. This will let the marketing tutor notice what strong points the streaming platform has and where it needs to improve itself. The writer will also be pointing out the opportunities which the organization can utilize and the competitions they should be careful about. Thus, by the means of this step, the present and the future state of Netflix could be predicted.

  • Strategy and management factors- The case study's next phase will be to incorporate the strategies and interventions that Netflix has employed to stay on top of its game throughout the years. The author can describe how the platform contains an infinite amount of content and how anybody can simply access it on their preferred device. With that, management of the business could also be looked at by the academic expert, and an effective Netflix case study could be formed.

  • E-commerce business model- In this component of the case study, advertising of Netflix will be explained besides the method by which it makes revenue. Light will even be thrown at the subscription chances that the application offers to its consumers.

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