Experts that provide Marketing Case Study Analysis Assignment Help have written down the marketing concepts explained in the article to help you with your marketing assignment. If you are looking for information and resources or easy explanation of concepts that would help you write an impressive case study analysis, keep reading further as experts at My Assignment Services have explained the key concepts in the article.

Before You Analyse a Case Study, Understand What is it?

Students looking for marketing case study help online should properly understand what case study means in the first place. It is only when one understands the objective of a case study that one would know how to write an impressive answer to it.

marketing case study smaple

Technically, a case study can be understood as a detailed, in-depth and close examination of a particular case or an event. It often includes the details of conflicts, potential predictions of what can happen next, and a resolution for how a particular problem can be rectified. A good case study would also draw research references from similar instances and quote any possible solutions or learnings borrowed from the references. Students would need to present facts, stats and appropriately framed arguments to justify a project's result. As a marketing student, you need to understand that framing a compelling case study is a powerful technique to establish your marketing skills to attracts potential customers or clients. Thus, with case study assignments, you get to leverage your knowledge and skills to collate an impressive solution or strategy to showcase your marketing skills. Case studies also ensure a holistic understanding of the potential ill-effects of particular marketing technique on an organization's value. It helps identify what could put the organization's image in jeopardy and allows the agency to seek solutions and answers. Thus, the organization ventures ahead to muster the required information. A holistically conducted cases study also establishes the problem that originates by utilizing the research methods.

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marketing case study analysis

Mentioned above are the requirements of analysis that one needs to make in a case study of marketing assignment.

Our experts at My Assignment Services are all seasoned marketers that come with years of experience and expertise. Students looking for marketing case study help can connect to experts at My Assignment Services and get their marketing assignments written by our experts.

The Primary Concepts of Marketing for Case Study Analysis

The Production Concept

This theory is one of the oldest techniques in the business. The theory advocates that consumers would prefer to buy products that are widely available and relatively inexpensive. Thus a few businessmen that rely on this concept strive to achieve a high production volume and minimize the cost by leveraging the benefits of producing in mass. This concept came into existence in the founding era of Capitalism in the early 1960s. At that time, businesses primarily death with increasing efficiency, production and minimizing cost. These businesses accept that while customers needs are not fully addressed, the products are considerably cheap and widely available that encourages customers to compromise and settle for the product. It can also be truly said that businesses can assume that some costumers readily look for a product that is cheap and available. Such approaches may be of effect in the high growth markets and the markets where economies of scale can be leveraged to solicit higher profits.

The Sales Concept

This idea primarily lays emphasis on maximizing the sales of goods and services instead of the underlying needs or wants. It does not take into account if these products are really needed by the consumers or not. The concept purely focuses on sales and increasing profits as well as on marketing. The objective is to maximize profits by entering a low competition market and increase volumes of sales. Here the companies advocate that the consumers should be self-aware and vigilant as making profits is the paramount concern for the markets.

Mentioned below are some of the product labels from the era of World War 2 when companies sold their products leveraging the emotions of patriotism. Though the customers actually did not need them, A whole lot of consumers bought the products as they felt emotionally stimulated.

Sales Concept

Source: Clverism

The Marketing Concept

An organization with a primary focus on the marketing concept aims to place the customer and the needs of the consumer at the centre of attention. All the plans and activities are devised around consumer and predicting and exploiting consumer behaviour. These kinds of businesses are oriented towards the market and aim to understand the requirements of the consumers. The execute strategies that align with the results of their market research and move from product concepts to sales. Once the sales are initiated, they can be implemented to figure out the sentiment of consumers towards their products and adjust their marketing strategy accordingly. The companies that adopt this kind of marketing strategy, always keep investing in observing the market and tracking the sentiments of the consumer.

The Societal Marketing Concept

This kind of marketing concept is relatively new. Not only this concept highlights the wants and needs of their target consumers along with delivering superior value to their consumers, but it also advocates the necessity of maintaining the well-being of consumers and society. The organizations that believe in the concept aim to tune their marketing to establish that they deliver satisfaction and social welfare to their audience. With this concept of marketing, the company's ensure that they receive long term profits.

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