To sustain a position in the marketplace, the decision-makers and general managers of the business are looking for a structure that can counter more effectively to the intricacies of the developing market sector.
Many students who choose Management as a subject face various obstacles while solving the Golden Dairy Farms (GDF) Case study as it requires students to develop a new set of processes with the help of technology. They need to develop a customer interface to promote new products, portable electronic sign-off, e-receipts on delivery of products, and so on.
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Mr Geoff Frost founded Golden Dairy Farms Private Limited in 1961 in Berwick, Victoria. He was a former East Gippsland farmer. From meek starting as a milk processer to support local dairy farms, the firm has now developed into a multi-million dollar mixed-product organization and a powerful place into the local booth and enhancing export merchandise.
The farms' product comprises huge milk products such as reduced-fat milk, flavored milk, whole milk, skinny milk. The company also produces a range of devoted milk products like UHT milk, Organic milk, Lactose-free milk, and A2 milk.
Presently dairy organizations order their products directly from GDF, the GDF delivering staff then checks the stock for the availability of required products in their refrigerated storeroom. Then the dispatching authority checks the availability of trucks to deliver the products.
The dispatch authority is needed to check for other orders within the area as the trucks must have at least minimum order to make the delivery of the products profitable. When the total orders are within ten crates, the dispatch officer would then source an external organization to meet the delivery promise.
The clerk is required to jot down the expiry date of the product and both the dispatching time and date. Other complaints are to be finished based on the designated form and replied through mail to the ordering officer.
When the truck reaches the delivery store, it would unload the ordered stock in an assigned area and is anticipated to leave within 10mins. The driver needs to ensure the right delivery of the stock by asking for a signature from the store representative before departure.
Delivery docket bill with ensured signature by the store representative would be gathered at the end of the week and reported back to the ordering officer for further practice and processing. The path that the truck took would be evaluated by the delivery driver and also, mastery of the residents.
The store manager is anticipated to pay for the ordered products by cheque or by direct bank deposit. But very often, payments may take time due to delays in processing time. Marketing and advertising of the new milk products are only done through postal outs.
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While the present process seems to function well on a small scale, these practices would not be appropriate to distribute products to customers from other local evolving neighbourhoods. A few of the recognized problems involve:
Golden Dairy Farms (GDF) Case study often deals with the strategies required for the company to compete and sustain its position in the marketplace. It requires students to document research on all the components of the company and develop an effective strategy to solve all the issues with the current processes.
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