Gillette has become a brand that is linked with safety razors. Hence, it is helpful for students to research the secrets and history of the company's success. Gillette Case Study assignments aim to research the definite issues linked with the brand, and one should operate only the proven statistics whilst examining the case. Students are expected to focus on the cause and effect of the issue and examine the most appropriate method out of the given issues.

Experts at My Assignment Services provide the best quality assistance through one-to-one academic aid to students contacting us. My Assignment Services help students conduct research work effectively and score high grades in academics through live sessions. Our Gillette Marketing Strategy case study experts are highly-skilled and qualified from esteemed universities across the globe, and hence, you will be assured of quality assistance. Avail your Gillette Swot Fusion Marketing case study help now and pass with flying colours.

Gillette Marketing Strategy case study

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Experts at My Assignment Services have performed a SWOT analysis of Gillette. The subsequent sections will discuss every element of SWOT analysis in detail.


It is defined as the operations that give an upper hand to companies over their competitors. Following are some strengths of Gillette:

  • Continuous innovation: The Company is credited for developing and growing immensely over the years. Gillette has given their core product so many augmentations through a stream of innovation. This is the main strength of the brand.
  • High operating margins: Gillette is one of the flagship brands of their associated company, with operating margins as high as 30%. S
  • Problem-based approach: Gillette products have been able to define unseen and new requirements with respect to shaving and developing products that meet those requirements developing scope for various variants. As per Gillette Swot Fusion Marketing Case Study experts, association with Gamble and Procter is also one of the company's main strengths.


It includes the areas where the brand or the business requires growth. Weaknesses for Gillette are as follows:

  • Lack of customer awareness: The customer perceives Gillette products as just removing unwanted hairs. This created a need for customer education which needs to be addressed on a prior basis.
  • More parts: The more spare parts of Gillette products, the higher the cost of assembling the advanced technology.
  • High priced products: Gillette is following a pricing and strategic approach similar to the one in the US, but they should contemplate the fact that people are not willing to pay a high price for shaving equipment in other countries.


It refers to the surrounding avenues that shield a company on which it can capitalize to enhance its return. Some of the opportunities identified under Gillette Swot Fusion Marketing Case Study analysis are:

  • Growth potential: There is more scope for the company's new products, which can meet the growing needs of middle-class people.
  • Increased significance to beauty: The immense inflow of information has made users increasingly conscious regarding their appearance. They look after their issues and how they occur and then search for possible solutions.
  • The tendency to spend: The middle-income unit has more to spare, and this tendency to spend has enhanced their impulsive spending.


It includes those characteristics that can be determined to the company's development. Some of the threats identified under the Gillette Swot Fusion Marketing Case Study are:

  • Competition: In recent times, the company has been one of the market leaders in the US. Afterwards, it started facing several challenges and limitations from the competition. The main competitors are Dollar Shave Club, Unilever, and others.
  • Non-sustainable spending: User industries are trying to build non-sustainable models of spending. User spending patterns are reforming, and the new industries are finding it tough to develop customizable business models.

Gillette Marketing Strategy: Explained by Our Case Study Experts

Before proceeding toward the fundamental elements, let's introduce the term "marketing mix". It refers to the discussion linked with 4P's: product, place, price, and promotion; every organization emphasizes these P's enhance their returns.

  1. Product strategy: Some of its main products of Gillette are blades, trimmers, and razors. They provide a broad range of antiperspirants, deodorants, and body washes. The company is a particular female variant of Mach3. Gillette's other products are gels, foams, shaving creams, aftershaves, and skincare.
  2. Price strategy: This section has paid more attention to “Quality over Quantity”. Gillette has been building brand-loyal users through a premium pricing strategy that sets high prices for its range of products. This pricing strategy, in return, allows users to stick to the product and build a brand value of its own.
  3. Place strategy: Then comes the decision linked with the company's logistics. The company has consumers from all across the globe around several continents. It is approximately available for 140 nations along with developing and developed countries. It has manufacturing units in the UK, the USA, China, and India. It develops two-level distribution units reducing the role of wholesalers.
  4. Promotion strategy: The Company has employed an emotive marketing strategy to advertise its products. The advertisements of Gillette are cool and fluid, which offers an unstoppable vibe. Along with sales and marketing in mind, a brand value was developed. The company has designed several strategies to keep their current consumers and attract new ones. Gillette Marketing Strategy Case Study analysis states that marketing is emphasized over feeling.
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Being one of the leaders in the market of appliances and goods for shaving, Gillette has a long history of the growth of its safety razors. Gillette Case Study assignments ask you to demonstrate your critical thinking and professional skills while evaluating the information of Gillette and its activity. The most reliable technique to prepare a good case study is linked with an authentic piece of advice by the expert who allows you to benefit from a free sample of case studies on Gillette razor organized as per the general standards and norms of writing. You can improve his knowledge on formatting, writing, research analysis and approach of the issue just by going through a Gillette Case Study sample by the professional writers at My Assignment Services.

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