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The naming of the car module has made a big difference. The market research firm had generated 10,000 names to pick from, but one was judged excessive. After completing this strategic marketing research, the board decided to name it "Edsel," after Henry Ford, the founder of Ford Motors. Like the style, the name has been criticised for being difficult to pronounce and meaningless. We understand that it isn't very easy for you to understand; hence it is better to go for our Ford Edsel case study help.
Despite doing what they believed to be high-quality market research, Ford Motor Company has embraced a product-centric rather than a customer-centric strategy as a result of marketing research failure owing to self-image. The Ford Edsel was created during the recession with the customer's necessities in mind, rather than what they imagined the consumer wanted in mind.
The car was released as the US entered a recession, at a time when buyers, particularly the middle class, we're trying to save costs. At the same time, other automakers, such as General Motors, we're cutting the prices of their current and prospective vehicle models. At the time, the Edsel debuted, and it was pricey in comparison to other Ford modules like the Mercury. Our Ford Edsel case study experts will help you to learn all about Ford Edsel and the issues they deal with along with amazing solutions.
Customers regarded Mercury as far more dependable, cost-effective, and well-equipped than Edsel. As a result, even when compared to other Ford models, the Edsel was uncompetitive. Furthermore, the internal infrastructure differed little from that of existing Ford modules. At the time, consumers were eager for fuel-efficient vehicles, but the Edsel model had a larger engine, which was not suitable during a recession due to excessive fuel consumption.
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The car's styles and design were among its most egregious flaws, and it quickly became one of the most talked-about topics among consumers and reviewers. The public's first impression was not what many Ford Company directors expected due to a lack of marketing research and establishing client wants.
When Edsel was launched in 1958, whatever little chance of success it had, was wiped out by the economic downturn. To their credit, Ford executives who realised how many failures they had on their hands killed the Edsel brand in late 1959.
A case study's overall goal is to: explain an individual circumstance (case), such as a business, person, entity, or organisation; identify the case's significant issues (the question of your assignment will inform you what to focus on), and analyse the case using appropriate theoretical concepts from your unit.
It's tough to give specific recommendations on a case study because there are so many different types. The fundamental benefit of a case study is that it allows you to investigate one component of a real-world situation in depth from a variety of angles.
A case study requires you to be the first person ('I') to provide your own reflection about the case, its personal impact on you, or how you would apply the principles and skills to the case ‘I', 'mine' etc.) may need to be used. Check with your teacher whether you should use the first person.
Basic student and class information on the cover page. The table of contents shows where the report's most important sections are located. The report's principal suggestions and points are summarised in this executive summary: the report's introduction and the identification of the problem at hand.
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