Marketing is all about performing different actions and making effective strategies for promoting the products and services of the businesses. Hence, the processing of marketing is multi-faceted which comprises key features like buy, sale, delivery, and also promotion to the consumers. The students marketing course in Australia must comprehend the principles of marketing to write exceptional assignments.

Moreover, marketing demands the students to access the customer needs and maintain a good rapport with them to enhance the business. Hence, writing marketing assignments require intensive expertise from the students along with a vast amount of research to come up with exceptionally written assignments. For this reason, the students with a lack of expertise look for our 4P’s of marketing assignment help,to understand the basic principles of marketing.

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Key Terminologies Covered in Our 4P’s of Marketing Assignment Help

Marketing Analysis

Marketing analysis is a crucial element of the marketing process which is used for studying and analysing the market of a business. it is beneficial in accessing the buying trends of the customers and an intensive analysis helps the business to recognize the weakness, strength, opportunities, and threats for the products and services. The key marketing analysis dimensions include market trend, market size, market expansion, and marketing distribution mediums.

Market Research Methods

Conducting market research is essential for every business which includes the process of collecting data on the targeted customers along with market trends. There are two methods of performing such researches such as market segmentation & market data and SWOT analysis. Market data assist in predicting the supply scenarios and market demands whereas market segmentation handles the need of a specific market segment. On the other hand, SWOT analysis is used for determining the strength, potential weaknesses, opportunities, and threats.

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The 4 Ps of Marketing

The 4 Ps of marketing often known as the marketing mix are limited to the internal and external factors involved in the business environment. They are interconnected and work towards fostering a business with its unique value. The key elements also help the business stand ahead in the competition and define what the customers want, how their products are going to meet those wishes, how they communicate with the consumers, and how they are unique from their competitors.

The 4P’s include product, price, place, and promotion, and it was first coined by Jerome McCarthy in his textbook, Basic Marketing: A Managerial Approach in 1960. Every single element is critical to marketing and helps the business grow in this digital marketing age. Let’s elaborate on the marketing mix so that you can understand their significance in detail.


The product is any item that is meant for meeting the needs of target customers. it can be both tangible or intangible like any service. Businesses should have a clear mindset on their products and assess the differences with their competitors. It helps them market the product effectively. Every business should try to find the answer to the questions such as

  • What are the expectations of the customers from the product or services?
  • Is the product worthy enough to satisfy their requirements?
  • How will the customers use the product and what will be their experiences?


The product comes to the market with a price that determines its value among the consumers. Pricing strategy is both arts and science and it is a combination of market data and calculation and mostly maintains a balance instead of offering too high or low price. The pricing factor determines the impact of the product, its demand & supply as well. Hence this P is one of the most crucial strategies in marketing.The marketers must follow the questions while dealing with the price such as

  • What is the value of the product or service?
  • How is the defined price comparable to competitors?


The place is all about offering the consumers a platform to access the products or services and it must be based on their customers. marketing is all about finding the right product, promoting the same in the right place at the best price as well. The marketers need to find the answer to the questions:

  • Where does the target customer visit for shopping?
  • Are they friendly with online shopping or still prefer the traditional way of shopping?
  • Are they well-versed with social media platforms?


Promotion is all about making the customers conscious of the product, it mainly deals with marketing communication. Promotion employs key channels such as advertising, public relations, direct and email marketing, and social media marketing. In this digital arena, promotion is an integral part of marketing and provides better growth to the business. in this stage the marketers need to give the necessary response to the following questions:

  • How to get hold of the target customers?
  • What is the best time to promote and which platform do you use to send your promotional message?
key steps for marketing mix

FAQs on Marketing

What are the 5C’s of Marketing?

Apart from 4P’s the key concept of marketing revolves around 5C’s such as climate, competitors, company, collaboration, and the customer. The climate defines the business environment whereas competitors stand for relevant businesses. On the other hand, a company is a business organization and the customers are the individuals involved in marketing activities.

What are the fundamental marketing concepts?

Marketing is all about production, product or service, selling, and generating profits and they are used for decades. However, marketing revolves around specific marketing concepts although every concept is not beneficial or essential to every business, it is necessary to learn about those. The concepts include the production concept, the product concept, the selling concept, the marketing concept, and the societal concept. The production concept focuses on the operation and the product concept is opposite to the production concept and deals with the availability of the products. The selling concept is all about influencing the customers for buying and the marketing concept is all about enhancing the company’s ability to compete in the field and attain maximum success. Last but not least the societal concept focuses on the welfare of the society by offering good products or services.

Here’s a Assignment Sample on 4P’s of Marketing Recently Submitted by our Experts

market audit and swot analysis 4ps of Marketing introductory outline

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