Sheryl Ramsay, Sara Branch, and Jacqueline Ewart's exposition "The use of news media as a data source in HRM research: exploring society's perceptions" examines the utilisation of information media as an information source in HRM exploration and how it might give experiences into society's discernments (Ramsay et al. 2016). As per the authors, the news media gives an exceptional perspective on HRM-related issues since it addresses the general's assessment of these issues and can help scholastics in distinguishing creating patterns and examples. The motivation behind this report is to give knowledge on the utilisation of the media as an information source in HRM research, as well as its capability to expand how we might interpret society's points of view of HRM-related issues.
The study "The use of news media as a data source in HRM research: exploring society's perceptions" by "Sheryl Ramsay, Sara Branch, and Jacqueline Ewart" investigates the potential of news media as a data source for HRM research. A comprehensive review of the existing research on the use of news media in research on human resource management forms the basis of the paper. The novel and huge commitment that news media exploration can make to HRM have been the focal point of this section (Ramsay et al. 2016). The authors have cited an exploratory study on workplace bullying, a major HRM issue, to illustrate key points. The role of the news media as a data source, the advantages and disadvantages of the method, and recommendations for future research have all been discussed in this chapter. It has also provided HRM research with a context. The significance of data sources in HRM research was discussed at the beginning of the article, with a focus on the importance of using a variety of sources to fully comprehend the study topic (Ramsay et al. 2016). The authors then talked about the news media as a good source of data for HRM research. They said that the news media might tell you how people think about HRM-related issues.
The authors conducted a content analysis of HRM-related news articles that were published in two major Australian newspapers over one year to investigate this. The articles were sorted by numerous models, including the kind of HRM issue referenced, the level of investigation (individual, hierarchical, or cultural), and the article's tone. The authors found that the media zeroed in on individual-level HRM concerns as opposed to hierarchical or cultural-level ones (Ramsay et al. 2016). They argued that the media could be a useful source of data for HRM research, especially when looking into how people generally feel about HRM-related issues. They were also aware that other data sources should be used in addition to news media and that the media may not present an accurate picture of these issues.
In HRM research, innovative data sources like news media have both advantages and disadvantages. An innovative data source can provide a novel perspective and a substantial amount of data, but it also has drawbacks like biased reporting, limited depth of coverage, lack of data control, and limited reach.
The study on “the use of news media as a data source in HRM” research may be replicated in an Indian setting. However, various considerations must be considered before performing such a study (Ekdale et al. 2015). India's cultural and socioeconomic environment may differ from that of Australia, where the original study was done. As a result, the themes and concerns found in news media coverage of HRM-related topics in India may differ. When analysing the data, researchers must consider India's cultural and socioeconomic background.
Second, the availability and accessibility of news media sources in India may vary. While there are various news outlets in India, coverage of HRM concerns may be less thorough than in Australia. Researchers may need to pick and choose which news sources are most relevant to their study questions (Hauptmann and Steger, 2013). Third, language obstruction may be an issue. Non-native speakers of Hindi or other regional languages may not be able to access news coverage of HRM-related topics in India. Researchers may need to hire interpreters to obtain reliable data.
Last but not least, researchers must investigate whether the news media's coverage of HRM-related issues in India is biased or selective. The reliability and quality of the data may be affected by the Indian news media's goals and interests (Ekdale et al. 2015). Researchers would need to use multiple sources and triangulate their findings to ensure the validity of their findings.
Researchers would need to take into account the cultural and societal context of India, the availability and accessibility of news media sources, the language barrier, and the possibility of biassed and selective reporting in HRM-related news media coverage to replicate the study on "the use of news media as a data source in HRM" research in India. In spite of these deterrents, an examination of this sort can give valuable experiences into Indian culture's assessments of HRM-related issues and can help guide HRM strategy and practice decisions.
The research on using news media as a source of data in HRM research sheds light on the advantages and disadvantages of this novel data source. In addition, the study suggests that similar research could be carried out in a variety of cultural and economic settings, such as India, despite the fact that researchers would need to be aware of particular constraints and the possibility of bias. In general, this study accentuates the need of consolidating different information sources in HRM examination to guarantee the legitimacy and steadfastness of results.
Ekdale, B., Tully, M., Harmsen, S. and Singer, J.B. 2015, “Newswork within a culture of job insecurity”, Journalism Practice, 9 (3), 383–98.
Hauptmann, S. and Steger, T. 2013, “‘A brave new (digital) world’? Effects of in-house social media on HRM”, German Journal of Research in Human Resource Management, 27 (1), 26–46.
Pavlik, J.V., 2021. Disruption and digital journalism: Assessing news media innovation in a time of dramatic change. Routledge.
Ramsay, S., Branch, S. and Ewart, J., 2016. The use of news media as a data source in HRM research: Exploring society’s perceptions. In Handbook of Qualitative Research Methods on Human Resource Management (pp. 74-91). Edward Elgar Publishing.
von Bloh, J., Broekel, T., Özgun, B. and Sternberg, R., 2020. New (s) data for entrepreneurship research? An innovative approach to use Big Data on media coverage. Small Business Economics, 55, pp.673-694.
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