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Executive Summary
McDonald's is a dominant brand in the quick-service restaurant market, but it confronts problems from changing consumer tastes, increased competition, and shifting industry trends. The report has identified important trends, opportunities, and threats affecting the organisation using an external study using the PESTLE and Porter's Five Forces frameworks and an internal analysis utilising the VRIO framework. To improve the compa…
Introduction
GE made the announcement in November 2021 that the company would invest billions of dollars in a digital strategy to ensure its continued existence in a market that was undergoing rapid change. For a number of years, General Electric (GE) has made significant investments in digital transformation. To comprehend GE's difficulties in the business climate, the organisation's 2019, 2020, and 2021 Corporate 10-K reports were reviewed. Th…
Section A
Research Aim
The concern of the research is dedicated to considering HRM as the professional identity which in my opinion describes my current as well as future aspirations. The research would be concentrated densely towards understanding 'increasing self-awareness' as a part of Human Resource Management as a professional career. Human Resource management is the processional domain of concern the research focuses on three behavioural …
Introduction
The luxury fashion/clothing industry chosen whose global annual revenues accounted for $263.23 billion, involves shoes, and clothes (Mok et al., 2022). The customer segment of the luxury fashion industry is individuals aged between 25-44 years. The rivals of the brands within this industry entail Armani; Prada; Gucci; and more (Iyengar, 2022). The brand chosen is Christian Dior in this sector. The customer segments of this brand u…
Part 1: Integration and Challenges of IMC (Integrated Marketing Communication)
IMC Strategy and its Importance in Marketing
Integrated marketing communication (IMC) indicates the concept of designing marketing communications campaigns that encompass entire components of promotion (direct sales, public relations, and others), making it possible to share a logical message to entire sets of recipients (Rėklaitis & Pilelienė, 2019).
&n…
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