Research Intent for Master of Science in Management - Assesment Answer

Step 1: Introduction of Your Research Proposal

AI is revolutionising retail. AI is changing store inventory, customer service, and more. AI has revolutionised how Malaysian retailers interact with customers and operate internally. AI improves retail productivity, customer contact, and consumer behaviour analytics. This study will investigate AI's impact on Malaysia's retail business and its positives and cons.

Step 2: Area of Research Interest

1. Research Topic: The Impact of Artificial Intelligence on the Retail Industry in Malaysia.
2. Provisional title of thesis or area of research interest, and a brief description of the proposed research.

This study evaluates Malaysian retail consumers' AI adoption. The study will survey and interview consumers and retailers. The study will explore how AI deployment influences consumer experience, brand loyalty, and buying behaviour. The paper investigates consumers' AI perceptions and how retailers may utilise AI to increase customer satisfaction and loyalty. Malaysian merchants may improve customer experience and competitiveness by adopting AI with this research.

Step 3: Problem Statement

AI is frequently employed in retail, however its impact on Malaysian retail has not been studied. Malaysian retailers lack study on how AI technology might increase operational efficiency, customer interaction, and consumer insights. Malaysian merchants' AI adoption challenges remain unclear. Thus, to improve customer experience and competitiveness, Malaysian retailers need a complete examination of AI's impact on retail.

Step 4: Why Have You Chosen This Topic?

Malaysia's retail industry is a big economic contributor, and AI could boost productivity, customer experience, and profitability. Malaysian retailers must grasp AI to compete and meet customer expectations. Malaysian firms and governments may learn from AI use in retail, a new research topic.

Step 5: Your Aim and Objective of the Study

The study's main goal is to analyse how AI is now affecting Malaysia's retail industry.

Step 6: - Research / Professional Background

Briefly Summarize Any Previous Research and/or Professional Experience in Your Area of Interest

Malaysian businesses are utilising AI tools to improve efficiencies and the shopping experience for their customers. Malaysian retail research on AI's influence is scarce. This report examines retail AI deployment, benefits and difficulties, and effects on operational efficiency, customer interaction, and consumer insights. The study will also examine Malaysian retail AI adoption factors. The findings will help firms and policymakers use AI to boost retail competitiveness and customer experience.

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