AI is revolutionising retail. AI is changing store inventory, customer service, and more. AI has revolutionised how Malaysian retailers interact with customers and operate internally. AI improves retail productivity, customer contact, and consumer behaviour analytics. This study will investigate AI's impact on Malaysia's retail business and its positives and cons.
This study evaluates Malaysian retail consumers' AI adoption. The study will survey and interview consumers and retailers. The study will explore how AI deployment influences consumer experience, brand loyalty, and buying behaviour. The paper investigates consumers' AI perceptions and how retailers may utilise AI to increase customer satisfaction and loyalty. Malaysian merchants may improve customer experience and competitiveness by adopting AI with this research.
AI is frequently employed in retail, however its impact on Malaysian retail has not been studied. Malaysian retailers lack study on how AI technology might increase operational efficiency, customer interaction, and consumer insights. Malaysian merchants' AI adoption challenges remain unclear. Thus, to improve customer experience and competitiveness, Malaysian retailers need a complete examination of AI's impact on retail.
Malaysia's retail industry is a big economic contributor, and AI could boost productivity, customer experience, and profitability. Malaysian retailers must grasp AI to compete and meet customer expectations. Malaysian firms and governments may learn from AI use in retail, a new research topic.
The study's main goal is to analyse how AI is now affecting Malaysia's retail industry.
Malaysian businesses are utilising AI tools to improve efficiencies and the shopping experience for their customers. Malaysian retail research on AI's influence is scarce. This report examines retail AI deployment, benefits and difficulties, and effects on operational efficiency, customer interaction, and consumer insights. The study will also examine Malaysian retail AI adoption factors. The findings will help firms and policymakers use AI to boost retail competitiveness and customer experience.
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