PESTLE Analysis of Everywhere Car Service - Assessment Answer

Pestle Analysis

Political

The United States of America is the world's second-biggest democracy. The president serves as the country's leader for a fixed period of four years. The American electoral process is often regarded as open and honest. The proliferation of ridesharing services has disrupted the market for traditional taxi services, leading to an increase in public criticism at many points. If service providers like Everywhere Car Services require additional regulations, the government and the law are worried (Everywhere Cars, 2022). A political debate in California, US, about whether drivers should be considered employees or independent contractors has resulted in a legal challenge.

Economical

Numerous jobs have been created because of the sharing economy. In the case of taxi services, the proliferation of driver employment options is largely attributable to the rise of the sharing economy. The fact that Everywhere Car Services offers taxi services at a cheaper rate is a source of concern for the industry as a whole. To compete with newer, more convenient taxi services, the old ones had to lower their prices.

Social

Positive feedback from satisfied clients is a strong indicator of Everywhere’s quality of service. Smartphones have made it simpler and more user-friendly for individuals to find out where to be picked up and dropped off, as well as the exact times for both (Kim, 2022). Many customers have been attracted by the lower prices compared to competing taxi services. Word-of-mouth, together with advertisements and social media, has been the most effective in raising awareness. However, customers in urban areas have not responded well to the company-beneficial hike in trip pricing. Despite this, many still opt for services exclusively owing to their convenience.

Technological

Big things in the 21st century can't happen without innovation, and progress can't be made without it. The company's ride-sharing operation has been a great invention and a phenomenal experience for both riders and drivers, and this has been made possible only by the rapid development and improvement of technology (Metso et al., 2020). The team behind the Everywhere Car services app has put forth extra effort to ensure that users have a memorable experience.

Legal

Companies that break the law face fines, and because of the sensitive nature of the transportation industry, Everywhere Car Services is particularly vulnerable to such penalties. The typical administrations have placed the company in a position to accuse it of violating the laws that apply to it (Garvey, 2021). A driver's complaint over their inadequate pay has put the company in a legitimate bind.

Environmental

Since sustainability is a major issue for companies, everywhere car has made it one of their top priorities. It is widely assumed that both traffic congestion and gasoline usage have grown (Metso et al., 2020). Since the market for automotive services is expanding rapidly, the firm must concentrate on providing eco-friendly options.

SWOT Analysis

Strength

• Isolated service provider using an operator-based business model
• It is easier for operators to manage their drivers.
• Rapid growth (Postorino & Sarne, 2023)
• When compared to its rivals, its staff comes from more prestigious educational backgrounds.

Weakness

• Since drivers represent the organisation in the marketplace, their actions have a direct impact on public perception.
• It's now incredibly tough to monetize even though demand is high.

Opportunities

• The potential is great since the unorganised market is so large (about 90%).
• The proliferation of smartphones and internet access (Kim, 2022).
• Increasing personal resources
• The convenience trend is driving massive customer demand.

Threats

• Increased rivalry
• Lots of home-team stars in attendance
• In underdeveloped nations, there is a lack of well-defined government regulations.
• There is a decline in customer loyalty in this sector.

References

Everywhere Cars. (2022). About Us. https://www.everywherecars.com/company

Garvey, M. (2021). Declaration of the Rights of the Negro Peoples of the World. Black Camera, 13(1), 335-342.

Kim, J. (2022). Smart city trends: A focus on 5 countries and 15 companies. Cities, 123, 103551.

Metso, L., Happonen, A., Rissanen, M., Efvengren, K., Ojanen, V., & Kärri, T. (2020). Data openness-based data sharing concept for future electric car maintenance services. In Advances in Asset Management and Condition Monitoring: COMADEM 2019 (pp. 429-436). Cham: Springer International Publishing.

Postorino, M. N., & Sarnè, G. M. (2023). Using Reputation Scores to Foster Car-Sharing Activities. Sustainability, 15(4), 3295.

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