Insights on Product Development Assessment Answer

1 Synopsis of the Report

Arnott's key findings and insights were highlighted in the market analysis conducted in Report 1. The first report analysed the biscuit industry and found Arnott's market opportunities. The analysis revealed that product development should concentrate on two main areas: single-serve healthy biscuits and a savoury biscuit selection. The report found a need in the market for quick, single-serve biscuits that meet the needs of professionals in their early careers who are always on the go (Martin, 2022). Arnott's can exploit this open door by presenting a scope of solid, segment-controlled bread rolls in individual bundling. Industry revenue is anticipated to rise by 1.0% annually, or $1.2 billion, over five years from 2027 to 2028. Young Professionals are thought to be the most profitable segment, which is driving growth in the convenience, on-the-go snacks, and growing preference for health products segments of the market.

Two product ideas have been proposed depending on the identified consumer preferences. The rice flour-based Arnott's Waffle Delights bars come with a variety of sweet and savoury fillings. Customers who are concerned about their health and are looking for snacks that are easy to carry with them will find that the packaging is long-lasting and friendly to the environment. Arnott's Vitabites is a line of biscuit bites that are nutritious and delicious. They are made with oatmeal and whole grains and come in flavours like cranberry, coconut, and almonds. The biscuits, which are packaged in reusable pouches, are intended for health-conscious individuals who place a high value on sustainability when selecting snacks.

2 Finalise the Product Idea

Rationale

Concept 2 — Arnott's Vitabites — has been selected as the final product concept to be evaluated. There are several reasons why Arnott's Vitabites were chosen as the best product idea. In the first place, it lines up with the ongoing purchaser pattern of looking for better nibble choices. Oatmeal, whole grains, and natural flavours like cranberry, coconut, and almonds appeal to health-conscious people (Brennan et al. 2020). Second, the idea makes use of reusable pouches and sustainable packaging, making it more appealing to customers who care about the environment. Third, focusing on early professionals gives a particular market section that is probably going to see the value in the nutritious and helpful nature of the item. In general, Arnott's Vitabites presents a convincing offer that addresses buyer issues, lines up with market patterns, and uses Arnott's image strength.

Product layers

First, the idea is presented to a sample of the intended audience, which includes young professionals who are concerned about their health. Samples or prototypes of Arnott's Vitabites, as well as product descriptions and visual representations, are made available to them (Trafialek et al. 2019). Surveys, focus groups, or individual interviews are used to gather feedback. Taste, packaging, healthfulness, convenience, and overall appeal are all evaluated by respondents.

The centre layer of Arnott's Vitabites is the basic advantage it gives to customers. This caters to health-conscious individuals looking for healthy snack options and includes oatmeal, whole grains, and natural flavours (Brennan et al. 2020). The expected layer envelops the highlights and qualities that customers expect from an item in this classification. It features appealing flavours like almonds, coconut, and cranberry, reusable pouches for convenience and freshness, and eco-friendly packaging with a focus on sustainability.

Product layers	Description
Core layer	Arnott's Vitabites offer a nutritious nibbling choice produced using oats and entire grains (Trafialek et al. 2019). The fundamental advantage of a nutritious and healthy snack is provided by the core layer.
Expected layer	The normal layer incorporates highlights that customers expect in this item class. It includes the use of natural flavours like coconut, cranberry, and almonds. For the sake of convenience and freshness, the product is packaged in reusable pouches (Martin, 2022).
Augmented layer	To enhance the customer experience, the augmented layer provides additional benefits and features. Promoting the product as a component of a well-balanced diet, providing recipe suggestions, and providing personalised nutritional information are all examples of this.

3 Product Development Plan

Product testing recommendations

Collect input on Arnott's Vitabites' flavour, texture, scent, and overall sensory experience. Customer panels or focus groups can be used to examine customer preferences and make any required modifications (McCann et al. 2021).

Check the product's shelf life to make sure that it stays fresh and of good quality for a reasonable amount of time. This testing decides the suitable bundling and stockpiling prerequisites for Arnott's Vitabites (Trafialek et al. 2019).

Introduce the product to a small group of potential customers to measure their acceptability and desire to buy. To acquire important input on customer preferences, price, and positioning, product sampling, surveys, or test markets might be used.

Compliance Analysis

The Australia New Zealand Food Standards Code governs activities related to "labelling, composition, safety, handling, and primary production and processing of food in Australia” (McCann et al. 2021). Despite the fact that Arnott's is a well-established food manufacturer, the successful launch of their new product, which makes health claims, necessitates compliance with this regulatory framework.

Compliance issue	Implications	Actions
Food safety regulations	Health risks and legal repercussions can result from noncompliance.	Adherence to Standard 3.2
Product labelling	Misrepresentation and a loss of consumer trust can result from disregarding labelling requirements.	Adherence to Standards 1.2.1 to 1.2.10
Customer queries and complaints	Company to answer liability concerns, item reviews when product fails and also other negative feedback	Implement helpdesk, customer service

References

Brennan, L., Klassen, K., Weng, E., Chin, S., Molenaar, A., Reid, M. B., Truby, H., & McCaffrey, T. A. (2020). A social marketing perspective of young adults’ concepts of eating for health: is it a question of morality? International Journal of Behavioral Nutrition and Physical Activity, 17(1). https://doi.org/10.1186/s12966-020-00946-3

Martin, D. (2022). Sugar Manufacturing in Australia. IBISWorld.

McCann, J. R., Russell, C. G., & Woods, J. L. (2021). The Nutritional Profile and On-Pack Marketing of Toddler-Specific Food Products Launched in Australia between 1996 and 2020. Nutrients, 14(1), 163. https://www.mdpi.com/1428780

Trafialek, J., Domańska, A., & Kolanowski, W. (2019). Analysis of food safety compliance in Warsaw nurseries. Food Control, 96, 421-431. https://www.sciencedirect.com/science/article/pii/S0956713504001975

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