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Innovation 1

Looking at the innovation approach carried by the P&G Company for its Head & Shoulders (H&S) Brand which relates to the creation of the "Head & Shoulders BARE" of a kind of its diversified anti-dandruff shampoo range (News. pg 2023). The aspect of this innovation range at H&S relates to using only nine ingredients to manufacture the anti-dandruff shampoo to provide a gentle cleaning experience to the consumers without making their hair feel harsh as other anti-dandruff shampoo does. The source of this innovative shampoo consists of only nine hardworking ingredients and is free of any harmful ingredients such as silicone, dyes as well and sulfates. The innovative chemical formula is clinically tested and proven. In the current times, millions of individuals suffer from the issue of dandruff and are even scared to make use of diversified brands of anti-dandruff shampoo that may exaggerate the already existing scalp irritation, harshness and itching. Nonetheless, the packaging of the new range is also sustainable with recyclable BARE bottles used for the same. In this connection, the innovation approach of H&S has been investigated to work as a type of disruptive beauty innovation bringing a noticeable revolution in the beauty care industry concerning hair. The dimension of this innovation is observed as the product innovation since the existing anti-dandruff shampoo brand H&S of the P&G Company has been revolutionized as per the changing and unique needs of the buyers.

Innovation 2

The innovative approach of the Pantene brand has been observed as a revolution in the need for hair care for modern-day customers. The aspect of the concerned innovation is to render the needed beauty care to the customers with the help of providing the best cleaning shampoo helping to not only remove impurities but allowing to take care of the hair texture through hydration. The source of innovation of the Pantene brand range named the "Micellar Gentle Cleansing Shampoo" is the use of delicate ingredients such as nutrients alike Pro-V and Pro-Vitamin B5, sea salt, anti-oxidants and even micelles (Pantene 2023). Nonetheless, this variant of the hair cleansing shampoo is free of any parabens, silicones and dyes. The innovation approach for the Pantene brand has been investigated to work as a type of beauty or say cosmetic care innovation the needed change the people demand to take care of their beauty needs. This is because pollution is high in the current day environment, and people are critically concerned about keeping their hygiene and care maintained. Using shampoos with sulfate or any other harsh chemical for daily hair cleansing can prove to be harmful to hair texture and volume. Contextual to this aspect, the type of innovation can be stated as a disruptive

innovation in the beauty industry related to changes in the chemical formula of manufacturing shampoos. The dimension of this innovation is observed as the product innovation since the old variants of the Pantene shampoos manufactured with use of chemicals is being changed for allowing customers to fulfill their need of daily hair care.


Comparing and contrasting the two innovations described above, it can be depicted that the innovation scale of the Head & Shoulder brand (Innovation 1) is much higher and exclusive as compared to the brand of Pantene (Innovation 2). The justification behind the same is that the Head & Shoulder brand is innovated not only with the ingredients used but also with the packaging used. There are several gentle cleansing shampoos which are chemical-free available in the market equivalent to the innovation in Pantene. However, there are rarely some shampoo brands which are both affordable and fall into the category of sulfate-free anti-dandruff cleansing needs. Also, the focus of innovation of the H&S brand is more concerned with helping serve the need of dandruff problems than what Pantene is focused upon to help provide daily gentle cleansing to the consumers.


News. pg. 2023. Available at: [Accessed on 8th October 2023] Pantene. 2023. Available at: [Accessed on 8th October 2023]

Related Topic:- Head & Shoulders BARE The Scalp-friendly Anti-dandruff Shampoo

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