Executive Proposal Assessment Answer

Introduction

Netflix is a leading streaming service provider that has revolutionized the entertainment industry. To maintain its position as a market leader, Netflix must continue to innovate and adopt new technologies that improve its business operations (Jenner, 2018). Innovative technologies such as Augmented Reality can bring innovative outcome for the business. Microservices allow for independent, scalable, and loosely coupled components (Vučković, 2020). Netflix can create a more flexible and agile software development process by implementing microservices. This can enable Netflix to respond quickly to changes in user behaviour and market trends, resulting in a better user experience and increased engagement.

With the advancement of AR technology, it has become a popular trend in the entertainment industry. Using AR technology, Netflix can provide users with interactive shows and movies that allow them to experience the content in a new and exciting way. This can create a more engaging and exciting viewing experience for users, increasing engagement and retention (Saeghe et al., 2020). Supply chain management manages the flow of goods and services from production to consumption. By implementing innovative supply chain practices, Netflix can improve efficiency, reduce waste, and ensure transparency and accountability in its operations. Technologies can enable Netflix to track and trace its products and services from production to consumption, which can improve efficiency and reduce waste. The report will discuss, by adopting sustainable practices in its supply chain, Netflix can reduce its environmental impact and improve its brand image. Such innovative technologies can help Netflix to maintain its position as a market leader in the streaming service industry. By adopting these technologies and practices, Netflix can create a more flexible and agile software development process, enhance user experience, increase engagement, improve operational efficiency, and reduce environmental impact.

Innovation

Netflix has transformed the initial concept of televisions. It has brought users into a world where they can select content on demand and enhance the experience of users and content creators. Following are some of the ways through which Netflix has utilized innovation:

Netflix, The Original

Marc Randolph and Reed Hastings founded Netflix in 1998, changing how people consume films by offering an online DVD rental service. This business model was the brainchild of Hastings, who wished to provide a cheaper and easier alternative to physical movie rentals. He was inspired to do this after paying considerable late fees for a movie, while Randolph contributed to using the internet as their platform (Voigt et al., 2017). From humble beginnings with 30 employees, the company has grown substantially and forced out traditional movie rental stores as it drives the entertainment industry towards a new standard.

Netflix, The Subscriber Model

The introduction of the subscriber model in 1999 revolutionized how people interacted with Netflix's services. Before then, renting films was a cumbersome process, with late fees being an unwelcome surprise if not returned on time. With this change, customers could access endless films worldwide for a flat fee and no late fees attached; however, it was still insufficient to fulfil demands completely (Rataul et al., 2018).

The Netflix Queue

The queue may seem insignificant, but users need access to their favourite content quickly and conveniently. It enables them to pick titles and arrange their watch list as they please; if one film is not available, they can move on to the next one in line instead - a basic membership allows them one movie at once, while more advanced memberships enable two concurrent streams of endless entertainment at home or abroad.

Personalized Recommendation System

Though priority is given to subscription-based sales within the company's business strategy, its primary focus lies within personalization through technology – its recommendation engine being paramount in delivering this service through its various algorithms designed around user history as well as other viewers' ratings and reviews to customize each user experience in putting together their watch list for them (Song, 2021). To further progress these capabilities, Netflix offered a $1 million prize for anyone who could improve performance by 10%. 

The Move to Video Streaming

Faced with competition from traditional movie rental stores such as Blockbuster due to its subscription-based service, Netflix later made the switch from DVDs to streaming video on demand in 2007, which quickly became the industry leader, surpassing even Postal Service usage when it came first in web-accessing domestically soon after this shift. 

Exclusive Content and Original Programming

To accommodate increasing demand, Netflix has formed exclusive agreements with many leading entertainment companies such as Metro-Goldwyn-Mayer, Paramount and Lionsgate, among many others, granting them exclusive content not found anywhere else – leading up also towards its original programming content, which is now so important for modern media consumption today (Anindita, 2021).

Global Reach, Unlimited Access

Though some regional restrictions may apply due to streaming laws in certain locations globally, members have access worldwide with web-based streaming on almost any current device, giving users truly limitless access all around!

Binge watching

In contemporary society, the phrase "binge-watching" has gained significant traction, and whether one admits it or not, many of us have likely indulged in this activity. The emergence of serialized TV series on Netflix has contributed greatly to the prevalence of this term. By offering complete seasons of TV shows all at once, Netflix has allowed viewers to watch multiple episodes in one sitting, at their convenience, on demand (Davis, 2016).

Blocking virtual private networks

Netflix has faced criticism from users, internet activists, and VPN users due to their attempt to restrict VPNs. This move was initiated because certain content is not accessible in many countries because of constraints such as censorship and copyrights. VPNs enable users to circumvent these limitations and access complete internet content. VPN services have reported blocks since February 2016, and many have stopped granting access to Netflix. Netflix's Vice President, David, stated, "If all of our material were available everywhere, there wouldn't be a reason for users to use proxies or unblockers," summing up the situation concisely (Markham et al., 2019).

Transforming entertainment industry

The subscription model offers a significant advantage for both the corporation and its audience by eliminating the need for ads. Not only does it save the corporation money by eliminating the ad sales department, but it also benefits consumers by providing them with commercial-free streaming. However, the entertainment industry has experienced some unexpected effects, such as content producers are not obligated to write structured content such as content of length half to one hour and content with expectations for daily and weekly viewers (Burroughs, 2019). These changes are transforming the basic foundation of the entertainment business.

Augmented Reality

With the advancement of AR technology, it has become a popular trend in the entertainment industry. Netflix, being a streaming service provider, can benefit from AR in several ways, ranging from enhancing user experience to improving organizational culture.

Firstly, AR can help Netflix to enhance its user experience by providing immersive content. With AR technology, Netflix can provide users with interactive shows and movies that allow them to experience the content in a new and exciting way. For example, imagine watching a show like Stranger Things on Netflix with AR technology (Saeghe et al., 2020). As a viewer, you could use your smartphone to scan the room and see elements from the show appearing in your real-world environment. This type of experience could create a more engaging and exciting viewing experience for users.

Secondly, AR can help Netflix to increase its engagement with users by providing a platform for interactive advertising. With AR technology, advertisers can create interactive ads allowing users to engage with the advertised product or service. For example, Netflix could partner with a company like Coca-Cola to create an AR ad that allows users to play a game while watching a show or movie. This type of advertising could create a more engaging and entertaining experience for users while providing an additional revenue stream for Netflix (Vatavu et al., 2020).

Thirdly, AR can help Netflix to improve its organizational culture by providing a platform for employee training and development. With AR technology, Netflix can create interactive training programs that allow employees to learn and develop new skills in a more engaging and immersive way. For example, Netflix could use AR technology to create a virtual training program for new employees that provides a hands-on experience of the company's processes and procedures (Pamparău & Vatavu, 2022). This training could improve employee engagement and retention while creating a more efficient and effective onboarding process.

Furthermore, AR technology can be used to enhance Netflix's marketing campaigns. By using AR technology, Netflix can create interactive marketing campaigns that allow users to experience the brand more engaging and immersively. For example, Netflix could use AR technology to create a scavenger hunt that leads users to different locations and provides clues to unlock exclusive content. This marketing campaign could create a buzz around the brand and increase user engagement with the platform.

In addition to the benefits mentioned above, AR can help Netflix improve its organizational culture in several ways. Firstly, AR technology can create a more collaborative and inclusive work environment. With AR technology, employees can work together in a virtual environment, regardless of physical location. This collaboration could improve communication and foster a more inclusive work culture (Poulos, 2019).

Secondly, AR technology can create a more efficient and effective workflow. With AR technology, employees can access real-time information and data, improving decision-making and increasing productivity. For example, Netflix could use AR technology to create a virtual dashboard providing employees with real-time user engagement and content performance data. This type of dashboard could improve workflow efficiency and enable employees to make data-driven decisions.

Lastly, AR technology can create a more innovative and creative work environment. With AR technology, employees can use virtual environment to work on innovative ideas before the realistic implementation of ideas (Saeghe et al., 2020). This type of experimentation can promote a culture for creativity and innovation and lead for production of improved products and services.

Augmented Reality has the potential to benefit Netflix in several ways, ranging from enhancing user experience to improving organizational culture. With AR technology, Netflix can create more engaging and immersive content, increase user engagement, improve employee training and development, enhance marketing campaigns, foster a more collaborative and inclusive work environment, create a more efficient and effective workflow, and foster a culture of innovation and creativity.

Supply Chain

Netflix is a prime example of a company that employs four methods to enhance real-time, in-transit visibility in the supply chain. The first method is the use of current and streamed content. This allows Netflix customers to access their material anytime and anywhere without restrictions on how much content they can access.

Similarly, logistics managers can use live streaming data to track real-time shipments. Companies can optimize their supply chain operations by leveraging various data sources like telematics, GPS, AIS, weather and traffic sensors, and smartphones. This real-time data enables them to track location of the shipment for making further decisions and allowing them to view and monitor their shipments across their supply chain network (Guy & Hearne, 2018).

Netflix analyses user data to identify patterns and predict what programs and films viewers will likely watch next. This feature, which eliminates the need for users to search, increases sales. A similar approach can be used in logistics by combining big data, machine learning algorithm and Internet of Things to provide analytics. Supply chain managers can examine patterns based on various criteria such as transportation routes, cost, carrier performance, and risk to mitigate interruptions in supply chain operations (Fouladirad et al., 2018). Therefore, the overall insights into supply chain is improving due to right-time access to required information.

Netflix provides its customers with easy access to its extensive database of movies and TV shows. The user-friendly interface allows viewers to browse a wide range of genres and titles, making it simple to find something to watch.

Similarly, logistics staff should be able to access all relevant data about each cargo quickly to make informed decisions promptly. A single system should display feasible paths in the supply chain, allowing businesses to easily monitor the status of active shipments. This enables supply chain managers to identify any potential delays in shipment arrival. The system accurately predicts arrival of incoming, intracompany, and other orders by tracking them in same time.

Streaming was not a context in television before the introduction of Netflix. Netflix changed the DVD rental market and place Blockbuster out of business. Similarly, the leading organisations in supply chains are moving away from outdated technologies such as barcode scanning, milestone tracking, and TMS. They are instead adopting real-time data collection and global in-transit visibility (Becattini, 2018). Technologies such as big data, internet of things and predictive and prescriptive analytics are disrupting the operational structure in supply chains. These innovative technologies improve cross-docking efficiency, increase the accuracy of anticipated arrival times, and reduce transportation costs.

Conclusion

Netflix is a streaming service provider that can benefit from several innovative technologies to improve its business. Augmented Reality (AR) is a technology that can enhance user experience, increase engagement, and improve organizational culture. Using AR technology, Netflix can create immersive content, interactive advertising, and virtual training programs for employees. AR can also create innovative marketing campaigns, foster a more collaborative and inclusive work environment, and enable employees to experiment with new ideas and concepts. In addition to AR, Netflix can benefit from innovation in its supply chain. By implementing new technologies like blockchain, Netflix can improve transparency and accountability in its supply chain. Blockchain can also enable Netflix to track and trace its products and services from production to consumption, improving efficiency and reducing waste.

Furthermore, innovation-driven implementation of sustainable practices in the supply chain can help Netflix to reduce its carbon footprint. This can include using renewable energy sources, reducing packaging waste, and implementing green logistics practices. In conclusion, Netflix can benefit from innovation in several ways, including Augmented Reality, supply chain, and sustainability. By leveraging these technologies and practices, Netflix can enhance its user experience, increase engagement, improve organizational culture, and reduce environmental impact. With examples and case studies, this report has discussed how the organization can improve its operations and organizational culture with microservices. It is identified that microservices are easier to manage and upgrade while ensuring minimal impact on remaining business operations. The report concluded that adopting microservices can make the organization scalable and reliable and ensure optimized use and management of the data among the resources.

References

Anindita, V. (2021). Disruptive Strategy in Disruption Era: Does Netflix Disrupt the Existing Market?. International Journal of Business and Technology Management, 3(1), 30-39. https://myjms.mohe.gov.my/index.php/ijbtm/article/download/12435/6165

Becattini, E. (2018). When we were young: Netflix and the teen audience. When We Were Young: Netflix and the Teen Audience, 207-217. https://www.torrossa.com/en/resources/an/4446642

Burroughs, B. (2019). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17. https://d1wqtxts1xzle7.cloudfront.net/55970459/House_of_Netflix_Streaming_media_and_digital_lore-libre.pdf

Davis, B. C. (2016). The Netflix effect and defining binge-watching. https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=1199&context=uresposters

Fouladirad, M., Neal, J., Ituarte, J. V., Alexander, J., & Ghareeb, A. (2018). Entertaining data: business analytics and Netflix. Int J Data Anal Inf Syst, 10(1), 13-22. https://www.researchgate.net/profile/Joshua-Alexander-4/publication/333998454_Entertaining_Data_Business_Analytics_and_Netflix/links/5d121fe692851cf4404a5a9a/Entertaining-Data-Business-Analytics-and-Netflix.pdf

Guy, J., & Hearne, D. (2018). Netflix and Brexit. https://www.open-access.bcu.ac.uk/5919/1/Netflix%20and%20Brexit%20-%20JG%20%26%20DH%2008.05.18.pdf

Jenner, M. (2018). Netflix and the Re-invention of Television. Springer.

Markham, A., Stavrova, S., & Schlüter, M. (2019). Netflix, imagined affordances, and the illusion of control. Netflix at the Nexus. Content, Practice, and Production in the Age of Streaming Television, 29-46. https://d1wqtxts1xzle7.cloudfront.net/58484917/Markham-Stavrova-Netflix-control-imagined-affordances-libre.pdf

Pamparău, C., & Vatavu, R. D. (2022, June). The user experience of journeys in the realm of augmented reality television. In ACM International Conference on Interactive Media Experiences (pp. 161-174). https://web.archive.org/web/20220625012901id_/https://dl.acm.org/doi/pdf/10.1145/3505284.3529969

Poulos, J. (2019). Netflix and Nil. https://thenewatlantis.com/wp-content/uploads/legacy-pdfs/20181220_TNA57Poulos.pdf

Rataul, P., Tisch, D. G., & Zámborský, P. (2018). Netflix: Dynamic capabilities for global success. In SAGE Business Cases. SAGE Publications: SAGE Business Cases Originals. https://doi.org/10.4135/9781526439871

Saeghe, P., Abercrombie, G., Weir, B., Clinch, S., Pettifer, S., & Stevens, R. (2020, June). Augmented reality and television: Dimensions and themes. In ACM International Conference on Interactive Media Experiences (pp. 13-23). https://dl.acm.org/doi/pdf/10.1145/3391614.3393649

Song, M. (2021). A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation. International journal of advanced smart convergence, 10(1), 62-74. https://www.koreascience.or.kr/article/JAKO202112362357491.pdf

Vatavu, R. D., Saeghe, P., Chambel, T., Vinayagamoorthy, V., & Ursu, M. F. (2020, June). Conceptualizing augmented reality television for the living room. In ACM International Conference on interactive media experiences (pp. 1-12). https://dl.acm.org/doi/pdf/10.1145/3391614.3393660

Voigt, K. I., Buliga, O., Michl, K., Voigt, K. I., Buliga, O., & Michl, K. (2017). Entertainment on demand: The case of Netflix. Business model pioneers: How innovators successfully implement new business models, 127-141. https://doi.org/10.1007/978-3-319-38845-8_11

Vučković, J. (2020). You Are Not Netflix. Microservices: Science and Engineering, 333-346. https://www.academia.edu/download/67348420/Antonio_Bucchiarone_et_al_Microservices_Science_And_Engineering_Springer.pdf#page=334

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