DMBA102 – Business Communication Assessment Answer

Set 1

Question 1

Three barriers to listening are as follows:

• Cultural barriers: It is noteworthy that accents might be barriers to listening as these can interfere with the capability of understanding the meanings of words that are pronounced distinctly. It can be said that the issue of diverse accents happens not just between cultures but also within a culture.
• Lack of training: It is worthwhile that listening is not an innate ability. Individuals are not born effective listeners. This capability is established via practice and training. The absence of training in listing abilities is a vital barrier. Individuals with a lack of training usually avoid listening to complex, boring, or intricate information, and carefully listen just to what is deemed interesting.
• Wrong suppositions: The victory of communication relies on both the receiver and the sender. This is incorrect to suppose that communication is the only accountability of the sender and that listenings have no role to play. This supposition is deemed as a massive barrier to listening. It can be said that listeners possess as much accountability as senders to make communication effective. The procedure must be developed effectively by paying attention to pursuing clarification and providing feedback (Tyagi, 2013).

Different types of listening entail empathetic listening; critical listening; attentive listening; focused listening; superficial listening; content listening; evaluative listening; appreciative listening; active listening; informational listening; biased listening; and more. Superficial listening is one where the listener possesses less awareness of the subject of what is being said. The motive of appreciative listening is to attain rejoicement and pleasure. Focus listening entails listening for definite information. Evaluative listening entails assessment of the oral Conversation and establishing a line of opinion. Attentive listening requires the full attention of the listener. Content listening is aimed to comprehend and retain the message of the sender. Critical listening is aimed at comprehending and assessing the meaning of the sender’s message on numerous levels. Empathetic listening aims to provide emotional and ethical support to individuals. Active listening is important while communicating with someone. The active listener must pay attention to each word of what is being conveyed and must reflect on their individual reaction by verbally providing feedback. Biased listening entails the least engagement from the listener who listens to vital information without asking questions or providing their views. Informational listening is extremely important for new workforces and individuals in corporate settings (Itzchakov & Weinstein, 2021).

Question 2

Types of non-verbal communication are as follows:

• Facial expressions: These are accountable for a massive proportion of nonverbal communication. It is noteworthy that the human face is very demonstrative, capable to reflect infinite sentiments even without saying a word.
• Gestures: It is true that intentional movements and signals are deemed vital means to converse meanings without words. The major gestures entail pointing, waving, and more. Nonetheless, the meaning of gestures might be extremely varied around regions and cultures, therefore it is vital to be diligent to evade misunderstandings.
• Paralinguistics: They indicate vocal communication which is different from actual language. Such kind of non-verbal communication entails forces like tone of voice, pitch, and more.
• Proxemics: Individuals usually indicate their need for personal space which is termed proxemics. It is mainly described as the study of the nature, extent, and impact of the spatial separation individuals usually maintain and how it associates with cultural and environmental forces.
• Eye contact: The individuals’ eyes can depict a set of sentiments, entailing appeal, interest, and hostility. Individuals usually use eye gaze cues to measure the honesty of individual.
• Artifacts: The individuals typically spend an ample amount of time developing a specific image and surrounding them with objects created to convey information about the things which are vital to them (Paranduk & Karisi, 2020).

Use of Non-verbal Communication in Job Interviews

I will utilize nonverbal communication in the interview to express interest in what my interviewer and other speakers are saying. I will ensure to make eye contact with my interviewer. Moreover, I will raise my eyebrows and tilt my head when something appeals to my attention. Before the interview, I will look for my facial expressions which might negatively affect my interview and I will try to smile as I speak to appear welcoming and pleasant. At the time of the interview, I would like to walk into the room of the interview with a firm body posture and a smile. I will ensure to have decent eye contact and make sure I blink, smile, and nod whenever required. I will take care of not looking at the floors when I talk and lean back in my chair with the phone. After the interview, I will wrap up the interviewer by paying regard mannerly with a smile. Moreover, I will walk out of the interview room with confidence and not initiate checking my phone instantly (Hemamou et al., 2019).

Question 3

The communication process to effectively demonstrate a newly launched service or product in front of an audience is as follows:

• The first step in the communication process is to recognize the company’s core messages and objectives.
• Next, the sales representation should aim to comprehend the audience and their desires. This enables the sales team to know the target audiences’ media preferences and it will assist in knowing the money invested by the company in endorsing the product is effectively allocated.
• The third step involves the delivery of content which offers value to the customers. This step enables the sales professional to develop a compelling message to converse about why the company’s new product must be brought. It is to be certified that the message and associated image are constantly utilized during entire areas of the product launch.
• Next, he is required to select an effective communication platform. The sales representative will purchase a mixture of media that attain the company’s product launch goals. The representative will use two integrated communication strategies to advocate a product launch. A push approach converses product information via distribution networks like retailers. A pull approach converses directly with clients to create demand.
• The external communication approach should be aligned with the internal communication approach.
• The last step is to track and measure success. The sales representative will pick KPIs (key performance indicators) to enable the business to measure the influence of the communication process or strategy (Labanauskaitė et al., 2020).

In case when few of the elements in the communication process are missing, the communication can go wrong. When communicating the brand to the external audience, a one-size-fits-all strategy for content development and messages will not work suitably for the product launch communication. It is so because the perception of an individual relies on numerous factors like prior experiences, know-how, culture, personality, and more. Also, when sales representation misses considering the target audience's needs, communication can go wrong. It can be said that the source of numerous company failures is because of not supposing their target audience’s desires. Therefore, the main thing is to ensure that marketing strategies and product messaging should align with the correct prospective client. Also, it is true that marketing strategies without causes not rhyme might fail to equate the target audience’s intent, objectives, and pain points (Ozanne et al., 2020).

Set 2

Question 1

Things to be kept in mind before the commencement of a business meeting are as follows:

• Having a clear-cut purpose: Prior to the commencement of the business meeting, the initial thing one must start with is the purpose. It can be said that having a clear purpose might offer him a transparent perspective and assist with the proceedings.
• Setting a meeting agenda: After an individual is clear with the motive, he can develop an agenda to attain it. He is required to list the subjects chosen to discuss and allot a definite timeline to every topic, respectively. The schedule is then to be sent to the attendees before to have a clear notion about the meeting and prepare for it.
• Finding a suitable location and getting the software in speed: It is to be ensured the face-to-face meetings happen in a space that is large enough for entire attendees.
• Setting the correct atmosphere and tone: It is vital for any manager to set the correct tone for the conference. It required that manager should create an atmosphere of mutual respect. It is required further to proactively listen to the audience and respects their opinions and notions.
• Initiate and close the meeting timely: Workers are usually not much elevated about the corporate meetings. Therefore, additional efforts must be made to start and end the meeting timely. It is to be kept in mind not to hold the meeting if any of the attendees fail to be present timely.
• Permit each one to participate and engage: It is no doubt that a meeting is a cooperative procedure. Therefore, each one must be encouraged to engage and exchange notions and opinions. Stimulating communication and hearing each one out can develop a culture of self-esteem and understanding.
• Have fun: It is noteworthy that no one desires to attend a monotonous corporate meeting. Therefore, attendees should be inspired to converse with one another. The meeting should be conducted in a more fun manner to keep the attendees engaged.
• Serve refreshments prior to the meeting: It can be said that tea, coffee, and more refreshment must be served before the start of the meeting. This might assist to relax attendees and place them in the correct mindset to participate in the meeting. The attendees must be made cognizant that refreshments will be served 10 minutes prior to the planned meeting time to evade the delayed commencement (Cornelissen, 2020).

Question 2

The research document offers the setting to understand the outcomes of a given research consequence. There is no usual form for such a document, and its format and location might rely on the kind of research outcome generated.

The steps to writing a research document are as follows:

• Narrow down a topic: It is true that an ample amount of individuals choose a wide topic and find it complex to finish after writing it midway. Therefore, it is fine to choose a topic in which an individual is passionate and possesses knowledge.
• Evidently define the task: Typically, there is a primary objective and some secondary objectives in a research document. However, entire of them are associated and contribute to the goal of the finished paper. The step in writing a research document is to determine the questions an individual would desire to answer in the paper. One must be clear of the questions he desires to answer in the document.
• Research broadly: Like topic selection, one is now needed to find out definite papers which associate with the topic. The step requires an individual to follow reliable sources and recall not to use open-source platforms such as Wikipedia.
• Explore reliable sources: The information that the writer will be citing should be peer-reviewed. Also, it must be a published document with the name of the researcher included. One can get published documents by searching databases such as Google Scholar.
• Organize the information: After finding sources, the writer is required to organize them. He will be deleting a few files since these might only be repeated information and he might have to choose the final papers to be referred to.
• Form thesis: The document should depict the opinions on the subject. The thesis should have a clear view and one must be definite and must depict robust arguments about the opinions.
• Creation of document outline: The outline might assist the writer to organize the information superiorly. Preparation of the outline of the research document will assist the writer to write the document promptly.
• Write, edit, and submit: The last step is to emphasize and initiate writing after having a topic and information to support the thesis. It also requires studying the tone of the writings in the gathered documents. One doesn’t require to copy it but attempts to preserve that formal style of writing (Doorley, & Garcia, 2020).

Question 3

Difference between Product Advertising and Corporate Advertising

• Corporate advertising emphasizes improving the image of the company entirely. On the other hand, product advertising is performed by businesses pursuing to surge the sales of a specific good by focusing on its attributes and benefits. Corporate advertising doesn’t essentially attempt to sell a business’s specific good or service. Rather, it attempts to sell the business itself, often to an entirely diverse constituency of clients.
• A business’s marketing department usually is accountable for the entire product advertising and pays for such ads out of its individual budgets. On the other hand, corporate advertising falls in the company’s communication arena and either comes out of that budget or in a few situations is paid by the office of the CEO (Champlin et al., 2019).

Different types of corporate advertising

There are three types of corporate advertising as discussed below:

• Image Advertising: This advertising aims to refine the reputation of a company or surge the acceptance of its relevance in comparison to its rivals. This advertising enables the companies to reinforce their identities following structural variations. Moreover, it usually educates civilians regarding the leadership of a business and its market position in an effort to depict the company as a major cause a specific sector is thriving or profitably influencing clients.
• Advocacy Advertising: This type of advertising is mainly concerned with impacting public viewpoint on problems of relevance of the company. This advertisement is deemed educational and might not mention the business in an essential manner. It is typically utilized by businesses to react to external risks from governments or special interest groups. This advertising is inclined to provide the impression that the company is performing a public service by bringing vital concerns to the attention of society. This advertisement offers certain public welfare, however, it is also linked to the business’s interests and bottom line.
• Investment advertising: This type of advertising is made to appeal to the inventors. This emphasizes the financial strengths of the business and the welfare of possessing the securities of the company. These advertisements usually seem in financial publications and other media which target the financial sector. It can enable interest in a business’s stock amongst prospective investors and buy-side and sell-side experts. Instead of demonstrating information on the company’s goods or its entire philosophy, this type of corporate advertising utilized the financial information, past returns, and ratios to make a case why investment in the business is secure and more fruitful in relation to other such options (Brulle et al., 2020).

References

Brulle, R. J., Aronczyk, M., & Carmichael, J. (2020). Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015. Climatic Change, 159, 87-101.

Champlin, S., Sterbenk, Y., Windels, K., & Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’. International journal of advertising, 38(8), 1240-1263.

Cornelissen, J. P. (2020). Corporate communication: A guide to theory and practice. Corporate Communication, 1-336.

Doorley, J., & Garcia, H. F. (2020). Reputation management: The key to successful public relations and corporate communication. Routledge.

Hemamou, L., Felhi, G., Martin, J. C., & Clavel, C. (2019, September). Slices of attention in asynchronous video job interviews. In 2019 8th International Conference on Affective Computing and Intelligent Interaction (ACII) (pp. 1-7). IEEE.

Itzchakov, G., & Weinstein, N. (2021). High-quality listening supports speakers’ autonomy and self-esteem when discussing prejudice. Human communication research, 47(3), 248-283.

Labanauskaitė, D., Fiore, M., & Stašys, R. (2020). Use of E-marketing tools as communication management in the tourism industry. Tourism Management Perspectives, 34, 100652.

Ozanne, L. K., Ballantine, P. W., & Mitchell, T. (2020). Investigating the methods and effectiveness of crisis communication. Journal of Nonprofit & Public Sector Marketing, 32(4), 379-405.

Paranduk, R., & Karisi, Y. (2020). The effectiveness of non-verbal communication in teaching and learning english: a systematic review. Journal of English Culture, Language, Literature and Education, 8(2), 140-154.

Tyagi, B. (2013). Listening: An important skill and its various aspects. The Criterion An International Journal in English, 12(1), 1-8.

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