Business Plan of CurlPop: Assessment Answers

Introduction

A business plan is a document that outlines the background and objectives of a firm. It is directed towards external as well as internal stakeholders with the aim to provide information about its plans to achieve its objectives (McKeever 2018). The present report discusses the business overview and product overview aspects of a business plan for CurlPop.

Company background

Curly hair is considered to be an attractive style for both females and males. A survey revealed that the majority of the population considered curly hair to be more attractive than straight hair. Therefore, there is mass appeal for styling this hairstyle among consumers, popping the curls being one of them. Popping the curls means giving volume to the hair, thereby making it thicker and more visible (Moore 2022).

CurlPop is a brand that provides hair care products and accessories with a focus on promoting curly hair among consumers. The idea is that popping curly hairs stand out in a crowd. Furthermore, conformity is considered to be boring and curly hair suggests non-conformity, since it is not easy to control or style. Thus, popping curly hair gives the idea of being uninhibited by societal pressure or norms (Emblem 2019). Therefore, popping curly hair suggests a fun and playful vibe to the consumers accompanied by a feeling of freedom. This idea will be used as a unique value proposition to drive the demand and growth for the brand among consumers.

Business Overview

Mission and Vision

The mission and vision of CurlPop provide a guide for the firm to make decisions that align with the strategic objective that it aims to achieve (Cady et al. 2011). 

The mission of the company is to provide superior-quality hair products and accessories that make it easy for customers to maintain and style their curly hair, with a focus on a healthy hair care routine.

The vision of the company is to become a leading brand that facilitates a healthy and stylish lifestyle through its hair care products.

Management and Organisation

Management

The organisation will utilise a lean management approach for its management and business operations. The lean management approach facilitates the management of a firm with a focus on continuous improvement. This is a long-term approach that can be utilised by the management at Curlpop to facilitate small and incremental changes in the business processes and systems to enhance the efficiency of business activities and the quality of products (Nenni et al. 2014). The primary purpose of this management approach is to help in creating value for the customers by facilitating resource optimisation and streamlined workflow on the basis of prevalent and changing consumer demands. Moreover, this approach focuses on minimising the waste of resources by helping in the evaluation of each business step to reduce redundant processes or activities. Thus, this management approach can help CurlPop to optimise its business activities, reduce costs and enhance profitability (Nenni et al. 2014).

Since the lean management approach advocates for the utilisation of fewer resources to generate maximum value, the organisational structure of the firm should consist of a flexible arrangement wherein the business owners and investors manage all the business activities (Faron 2012). Thus, they will be responsible for the recruitment of staff for various operations and managing the supply chain, manufacturing of products, quality control, sales, distribution, marketing and customer service. Moreover, this structure allows for maximum interaction between the owners and investors in the initial years of operation (Faron 2012). This leads to a collective decision-making within the firm, which increases the potential for innovation and creativity (Wong et al. 2018).

Manufacturing unit

Under the guidance of the management, a team of 10 individuals will work as permanent employees to carry out the entire manufacturing process from procurement of raw materials, mixing and preparation of the hair care products, packaging, assembly and finally loading to be transported for warehousing and distribution.

Floor Staff

The floor staff will be employed under the management to assist in sales, customer service and accounting. The firm will use third-party services for marketing as well as for the management of the website and digital technology used for the business.

Product Overview

One of the benefits of focusing on curly hair is that it has significant potential for styling and accessorising. This is because curly hair can be differentiated on the basis of the volume of hair and the type of curls. The type of curly hair can be classified on the basis of the type of curl specified by codes 2,3 or 4 and on the basis of the amount of curl specified by codes A,B or C. Thus, the products of CurlPop can also be classified on the basis of these two factors into three categories, namely, low volume of curly hair of type 2ABC, medium volume of curly hair of type 3ABC and high volume of curly hair of type 4ABC (Poulsen 2021).

In addition, the hair care routine of CurlPop consists of five types of products, namely, conditioner, shampoo, mask, leave-in and hair oil. The shampoo product is a cleansing agent that helps in removing dirt, sweat and environmental pollutants from the hair. Moreover, the conditioner is made up of proteins and botanical extracts that provide shine, softness and smoothness to the hair (Cafasso 2020). The hair care routine is supplemented by har mask and leave-in product that further strengthens and moisturises the hair and reduces hair breakage and dryness (Sachar 2021). In addition, the hair oil protects hair from regular wear and tear while enhancing the health of the scalp (Mehrotra 2021). These products can be used in combination or individually as per the needs of the consumers. Apart from hair care products, hair styling gel is offered to enhance the curls. Moreover, hair accessories are offered to the customers to style their curly hair with different coloured scrunchies and bonnet, and to maintain their hair with a customised hair brush. 

Table 1: Product range of CurlPop

The customers can choose to buy the hair care products and accessories as per their requirements and preferred hairstyle. If the consumers buy a bundle of a particular hair care product or hair gel, they will get a scrunchie for free.

References

Cady, S.H., Wheeler, J.V., DeWolf, J. and Brodke, M., 2011. Mission, vision, and values: What do they say?. Organization Development Journal, 29(1), p.63.

Cafasso, J. 2020. What’s the Proper Order to Use Shampoo and Conditioner While Bathing? Available at: https://www.healthline.com/health/beauty-skin-care/shampoo-or-conditioner-first#:~:text=Shampoo%20is%20a%20cleansing%20agent,soft%2C%20shiny%2C%20and%20smooth [Accessed on: 29 April 2023]

Emblem, E. 2019. Why naturally curly hair is so attractive? Available at: https://devanasalon.com/why-naturally-curly-hair-is-so-attractive/#:~:text=Curly%20and%20wavy%20hair%20is,with%20people%20with%20curly%20hair [Accessed on: 29 April 2023]

Faron, A., 2012. Relations between lean management and organizational structures. Research in Logistics & Production, 2, pp.103-114.

McKeever, M.P., 2018. How to write a business plan. Nolo.

Mehrotra, S. 2021. Hair Oiling Benefits, Choosing Oil, and How to Do It. Available at: https://www.healthline.com/health/hair-oiling-benefits-oil-and-how-to#:~:text=Oils%20play%20an%20important%20role,Oil%20helps%20in%20scalp%20health [Accessed on: 29 April 2023]

Moore, O. 2022. Is Curly Hair Attractive in 2023? | Our Answer Is Yes! Available at: https://youprobablyneedahaircut.com/is-curly-hair-attractive/ [Accessed on: 29 April 2023]

Nenni, M.E., Giustiniano, L. and Pirolo, L., 2014. Improvement of manufacturing operations through a lean management approach: a case study in the pharmaceutical industry. International Journal of Engineering Business Management, 6, p.24. https://journals.sagepub.com/doi/pdf/10.5772/59027

Poulsen, D. 2021. Easy Wavy Hair Routine For Type 2abc. Available at: https://www.lovedbycurls.com/curly-girl-method/wavy-hair-routine-for-2abc-hair/ [Accessed on: 29 April 2023]

Sachar, A. 2021. This is how often you need to use a hair mask, according to your hair type. Available at: https://www.vogue.in/beauty/content/how-to-use-a-hair-mask-according-to-your-hair-type#:~:text=The%20benefits%20of%20using%20a%20hair%20mask&text=%E2%80%9CThey%20are%20usually%20formulated%20to,London%2Dbased%20trichologist%20Lisa%20Caddy [Accessed on: 29 April 2023]

Wong, Y.Y., Chow, I.H.S., Lau, V.P. and Gong, Y., 2018. Benefits of team participative decision making and its potential to affect individual creativity. Journal of Applied Social Psychology, 48(7), pp.369-376. https://doi.org/10.1111/jasp.12517

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