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Market Choice and Requirements of the Market

Supermarket Lamb Requirements and Standards

The carcass weight of lamb sold in supermarkets is often expected to fall between 45 and 55 kilogrammes.

The fat cover on lamb sold in supermarkets should be uniform and moderate, somewhere between 3 and 5 millimetres for the best possible meat quality.

To ensure softness and quality, lambs should be a certain age, often less than 12 months old. In the supermarket lamb market, male lambs (wethers) are typically chosen due to their higher meat quality.

Broken teeth, dark cutting flesh, and bruising are among defects that should be avoided while purchasing a lamb.

To ensure public health and safety, lambs must be free of communicable illnesses. Consistency: Lamb sold in supermarkets should be of uniform size and quality.

Strategy to Meet Market Specification:

Thomas is able to implement a thorough feeding and management programme on the farm to match the weight range standards for the retail lamb market (Adland et al, 2017). This method is crucial for maximising the economic worth of lambs by ensuring they always fall within the optimal carcass weight range of 45 to 55 kilogrammes.

The following are some of the most important parts of this plan:

Thomas should institute a strict monitoring system, weighing all lambs on the farm on a regular basis (Greenwood et al, 2021). This will provide him accurate information on the growth rate and trajectory of each lamb, allowing him to select those that are getting close to the target weight.

Thomas may customise feeding schedules for individual lambs or groups using the weight tracking data. He can restrict access to high-energy feeds and limit grain intake for any lambs who are developing too rapidly and at risk of surpassing the top weight limit. This modification will slow their development and keep them within the healthy weight range.

Thomas may optimise nutrition by consulting with a livestock nutritionist to create food plans tailored to the changing nutritional requirements of lambs at various phases of development (Corno et al, 2020). Feeding lambs a well-balanced diet rich in protein, energy, vitamins, and minerals is essential for keeping their development under control.

Implementing rotational grazing practices can enhance the pasture's nutrient density. By relocating lambs to new grazing sites, more of them will be exposed to the fresh, high-quality fodder necessary for optimal development (Steenkamp et al, 2017). Overgrazing may be avoided and pasture health maintained by rotational grazing.

Thomas can increase the frequency of weigh-ins as lambs move closer to the goal weight range, in addition to the standard weighings. By keeping tabs on their every move, their diets may be fine-tuned to keep their weight where it needs to be.

Keeping detailed records of each lamb's birth weight, food intake, and development is crucial (Dettling et al, 2017). Thomas may use these information to guide his decision-making and evaluate the efficacy of his feeding methods over time.

Timing in the Market: For best results, Thomas should time the sale of lambs with their anticipated weight. This necessitates anticipating when lambs will be within the target weight range before releasing them for sale. If you time the shipment of your lambs just so, you can avoid having them go over the maximum weight allowed.

With this method, Thomas can control the growth of his lambs and guarantee that they always fall within the weight range required by the retail lamb market (Lancsar et al, 2017). It also guarantees a constant supply of high-quality goods that fulfil consumer expectations, increasing the value of his lambs on the market. Further, the farm's long-term viability and financial success are enhanced by a feeding and management programme that promotes the health and happiness of the flock as a whole.

Age Specification

Thomas can take the following measures to ensure that his lambs are younger than 12 months old, the standard age requirement for lamb sold in supermarkets:

Keeping accurate records of lamb birth dates is the first step in ensuring that the minimum age requirement is met (Tong et al, 2017). The birth date of each lamb must be recorded as soon as possible after delivery. Thomas is able to keep track of each lamb's growth and development because to his meticulous record-keeping.

To have lambs ready for market by the time you want them to be, early weaning practises must be put into place (Widyastuti et al, 2017). Between the ages of 8 and 12 weeks, lambs can be weaned from their mothers. Early weaning gives Thomas more say over their food and growth, allowing for more precise regulation of their development to achieve the age requirement.

Predicting when a lamb will reach the proper age requires regular and thorough observation of their progress. Thomas can set up a routine for monitoring growth, which entails weighing lambs at set intervals and charting their progress as they develop. Using this information, he can predict when individual lambs will become 12 months old.

Planning lamb sales around the age requirement is essential in today's market (Altman et al, 2018). Thomas has to establish a schedule for selling lambs that guarantees they will all be bought and eaten before they become 12 months old. This schedule is flexible enough to account for differences in lambs' growth rates, ensuring that they all reach the required age.

If Thomas follows these procedures religiously, he will always be old enough to buy lamb at the store (Aliprantis et al, 2023). This compliance is crucial for ensuring the meat is tender and of high quality, as well as for gaining access to new markets. The flesh from younger lambs tends to be more delicate, satisfying diners' need for a more pleasant eating experience. Also, Thomas can maximise farm profits and improve the farm's standing in the business by properly regulating lamb age to ensure a consistent supply of lambs that meet market demand.

References

Aliprantis, D., Fee, K., & Schweitzer, M. E. (2023). Opioids and the labor market. Labour Economics, 102446. https://www.sciencedirect.com/science/article/pii/S0927537123001215
Lancsar, E., Fiebig, D. G., & Hole, A. R. (2017). Discrete choice experiments: a guide to model specification, estimation and software. Pharmacoeconomics, 35, 697-716. https://link.springer.com/article/10.1007/s40273-017-0506-4
Adland, R., Alger, H., Banyte, J., & Jia, H. (2017). Does fuel efficiency pay? Empirical evidence from the drybulk timecharter market revisited. Transportation Research Part A: Policy and Practice, 95, 1-12. https://www.sciencedirect.com/science/article/pii/S0965856416309880
Greenwood, P. L. (2021). An overview of beef production from pasture and feedlot globally, as demand for beef and the need for sustainable practices increase. Animal, 15, 100295. https://www.sciencedirect.com/science/article/pii/S1751731121001385
Widyastuti, S., & Said, M. (2017). Consumer consideration in purchase decision of SPECS sports shoes product through brand image, product design and price perception. International Journal of Supply Chain Management, 6(4), 199-207. https://ijis-scm.bsne.ch/ojs.excelingtech.co.uk/index.php/IJSCM/article/view/1809/0
Steenkamp, J. B. (2017). Global brand strategy: World-wise marketing in the age of branding. Springer. https://books.google.com/books?hl=en&lr=&id=wSvVDQAAQBAJ&oi=fnd&pg=PR9&dq=Market+Choice+and+Requirements+of+Market+Strategy+to+Meet+Market+Specification+Age+Specification&ots=1sxVtLK2D9&sig=C8yo9WSJpnVtFjLj6Ejbvrz5lyE
Dettling, L. J. (2017). Broadband in the labor market: The impact of residential high-speed internet on married women’s labor force participation. Ilr Review, 70(2), 451-482. https://journals.sagepub.com/doi/abs/10.1177/0019793916644721
Tong, S., Luo, X., & Xu, B. (2020). Personalized mobile marketing strategies. Journal of the Academy of Marketing Science, 48, 64-78. https://link.springer.com/article/10.1007/s11747-019-00693-3
Corno, L., Hildebrandt, N., & Voena, A. (2020). Age of marriage, weather shocks, and the direction of marriage payments. Econometrica, 88(3), 879-915. https://onlinelibrary.wiley.com/doi/abs/10.3982/ECTA15505
Altman, E. I. (2018). A fifty-year retrospective on credit risk models, the Altman Z-score family of models, and their applications to financial markets and managerial strategies. Journal of Credit Risk, 14(4). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3299519

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